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BioTech USA - Online Marketing Strategy Plan
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BioTech USA Online Marketing Strategy Plan
Online Marketing Tools Devices
What is the main point all of this? The conversion!
eCommerce Conversion Funnel
Awareness
Informing the visitor about the product we are selling.
- Easy to understand -> You'll be sexy!
- Brief -> Short passionate essay.
- Unique Selling Point -> The world's first whey protein bar.
- Highlight the benefits -> Best vitamin source.
- Eye Cathy -> Pictures, Multimedia, etc. -> Dream shape body.
On Page
- Website design
- Content
- Blog
- SEO
Research
Marketing
The essentials of what we are offering and how we can determine our own situation.
Own side:
- Reports -> VDS Market current situation & future
- Studies -> Online Buying trends (Mobil, Tablet, Desktop)
Customer side:
- Complete and specific information of each product
- Avoid of boring and long jargon
- Help the visitor to FINISH the research
?
Brand Marketing
Seamless Customer Experience
Purchasing process: Start on mobile, continue on tablet, finish on desktop
Analytics Big Data
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Consideration
I want (to consider) you!
- My product is over my competitor's product: Two times more weight gain formula thank other product in the market.
- Additional incentives: better price, sale, coupon, loyalty program, buy in a package
- Feature that our competitor doesn't offer: Protein drink in mango taste
- Extras: Free shipping, free t-shirt, free plastic bottle
- Build community: Facebook and Twitter -> Famous sports person delivers the creditability
Brand ambassador: Apple VS Android community or McDonald's VS Burger King community
Purchase
Off Page
- SEO
- SEM
- Social Media
- Affiliate
Sales
The last step?
- Easy processing -> Obstacles like knotty and slow purchasing system
- One time or returning visitor -> Focus on to buy more from us
- In the basket but not buying -> Email about the content of the basket
- Thank you page -> The first step of customer post-sale/post-buy experience (More offer or some extra surprise? -> Free street workout e-book.)
Reviews
After the sale.
Confirmation -> A big THANK YOU and a confirmation screen, confirmation mail, etc.
Complains: -> Return policy, Customer service
CRM: -> What, Who, When, Why bought from us? -> Creating personas for future campaigns
Feedback: -> Come and make a product review -> Power of testimonials
Share: -> Your feelings, your choice, your favorite product -> The Power of WOM