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CSR Explanation

Animal Testing

- With a strong activist personality as a brand, Lush puts a high focus on hiring passionate individuals.

- That’s the thing that makes the biggest difference, you attract employees that have that similar affinity to the values and ethics.

- That leads to great customer service.

- And it makes people happy because they understand what they’re contributing to.

- In 2006 : RSPCA Price Good Business Award and PETA Trailblazer Award .

- All their products are not tested on animals and it is the same for their suppliers.

- No other brand goes so far in its rigor.

Environmental worries

- Lush is also a militant brand : it campaigns against fur, shale gas or bituminous sand.

- Donations to charities.

- In 2013 : Vivienne Westwood engages with the brand and designs a furoshiki made of organic cotton, a scarf that makes it possible to create durable gift packaging. The profits from its sale are repaid in full to associations of sustainable development.

Introduction

- The brand conquered over 50 countries and realized a turnover of 470 Millions €

- The adventure started 20 years ago with original shapes, explosion of colors and an unforgettable smell.

- Created in 1995

- The brand does not profile as 100% organic but 100% of the products are vegetarian and 83% vegan.

The HRM-CSR policy contributes to Lush's performance

Work Contract

- Everyone works to ensure staff feel as secure as possible about their work

- In return there are no company cars, only bicyles.

- Loyalty system : a stamp is affixed in your bag. If you come back 4 times with this same bag, the brand will offers you a free soap.

- Their commercial strategy rewards the customer who makes a gesture keeping the bag.

- Employees at Lush are rewarded.

- In Lush’s world, the person and the artisanal experience play a crucial role and are privileged in comparison to the industrial production.

- Lush also communicates with people.

LUSH - Human resources and CSR

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