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Rhetorical Devices
Transcript
Now that you have completed the last of the slides, reflect on the following:
- How do you view the Pears Soap company, in terms of credibility: do they seem trustworthy, reliable & ethical?
Be sure to engage in the post-reading step of the Reading Process & bring these answers with you to class.
- And their use of logic: did all of the ads (text, visuals, message, etc.) make sense to you? Is this the "obvious" or effective way to sell soap?
- Pathos is important: did these ads resonate with your emotions, morals, or ideals? How do you feel about this company now?
Why is she asking him that question?
Read the visuals:
Who is being depicted?
This is a disclaimer: the following ads are offensive. These ads are not promoted by this course or this University. It is necessary, however, to consider the "larger picture" when forming our opinions, interpretations and analyses.
Now, in your opinion, where does the Pears Company stand in terms of credibility?
How does this tag-line compare to the previous ad?
Now that your mind is made up. Think about the biases you have formed regarding this company.
Do you think their ads are logical?
Viewer discretion is advised.
Do you get the sense that these advertisements are meant to make you feel something?
And lets see what it takes to shake 'em.
Specifically, what did that last ad make you feel?
What does this tag-line suggest?
Now, think about these ads...
Pears Soap has been around for a long time.
Since 1807, in fact.
This is a recent advertisement for Pears Soap: "pure & gentle." Read the ad in all its parts (text, visuals, emotion). Do you trust this company to deliver on its tag-line? Does the tag-line even make sense for this product? And think about literal meanings: how do you feel about a soap that promises to be "pure & gentle."
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