NESTLÉ'S ETHICS VIOLATION
$3.25
Tuesday, April 7, 2015
Vol XCIII, No. 311
Code of Business Conduct
Profile: The Nestlé Company
- We respect the law at all times
- We will always act in the best interests of Nestlé
- We take pride in Nestlé's reputation and consider Nestlé's best interests also in our outside engagements and activities
- We believe in the importance of free competition
- We are committed to advance Nestlé's business
- We condemn any form of bribery and corruption
- We embrace diversity and respect the personal dignity of our fellow employees
- We take responsibility for ensuring that we all act with integrity in all situations
- We respect and follow the Insider Trading Rules when buying or selling Nestlé securities
- Our hiring and people development decisions will be fair and objective
- We value and protect our confidential information and we respect the confidential information of others
- We insist on honesty and we respect the Company's assets and property
- We compete and do business only on quality and competence
- We will consult with the Code, comply with its provisions and seek guidance when needed
- Founded in 1867 by Henri Nestlé, a German Pharmacist
- Originated in Switzerland
- Headquarters in Switzerland and operations in more than 197 countries
- 14 members of the Board of Directors led by Chairman Peter Brabeck-Letmathe
- Current CEO: Paul Bulcke
- CEO at time of incident: Helmut Maucher
Social Responsibility
- Nestlé Cocoa Plan
- Launched in March 2011, in Côte d'Ivoire, Africa
- Investing $120 million over next ten years
- Five key pillars: farmer education, sustainability, supply chain efficiency, improving social conditions and working with partners
- Founding partner of Kids Help Phone
- Works with food banks and supporting programs like Feeding Families to give guidance and ensure that families are eating well, regardless of life circumstances
- Supports a variety of community groups, such as:
- Anaphylaxis Canada, Boy Scouts / Girl Guides, Canadian Breast Cancer Foundation and Society, Canadian Red Cross, Humane Societies, Ontario Brain Institute, Parkinson's Foundation, Ronald McDonald House, Tim Horton's Children's Foundation and the United Way
- Looks for ways to reduce packaging and improve environmental performance while ensuring quality and freshness
- In 2013, Nestlé saved: 10,336 kg of cardboard 20,678 kg of flexible film (used as wrappers)
Slogan: Good Food, Good Life
The Scandalous History Of Infant Formula
Outcome
- In exchange for handing out "discharge packs" of formula, hospitals received freebies like formula and baby bottles
- In the Third World, women tried to save money by diluting the formula
- Millions of babies died from malnutrition
- Reliance on baby formula blamed for a million infant deaths every year
- Hindered infant growth in general
- The allegations led to hearings in the Senate and the World Health Organization, resulting in a new set of marketing rules.
- Yet infant formula remains a $11.5-billion-and-growing market.
- Global boycott (suspended in 1984, but resurfaced in the late 1980s)
- Nestlé suffered a $40 million loss
- Nestlé used $20 million to follow all the rules and conditions in the World Health Organization's Code of Marketing for Breast Milk Substitutes
- Nestlé chose the Methodist Task Force on Infant Formula to investigate the death of babies due to their infant formulas
- Offered to donate $1 million to Save the Children Foundation
- Nestlé's revenue has been inconsistent in the past 5 years but generally, it's positive trend
- 1970s: Nestle accused of getting third world mothers hooked on formula
- "Nestlé accomplished this in three ways:
- Creating a need where none existed
- Convincing consumers the products were indispensable
- Linking products with the most desirable and unattainable concepts—then giving a sample"
- Benefits of breastfeeding
- Vitamin A prevents blindness and lowers a child's risk of death from common diseases
- Zinc might stave off diarrhea
- 6 months of exclusive breastfeeding are said to increase a child's chance of survival by six times
Sources
Conclusion
- www.nestle.com
- www.corporate.nestle.com
- www.nestle.com/investors/corporate-governance/codeofbusinessconduct
- money.cnn.com
- www.businessinsider.com
- www.theguardian.com
- www.babymilkinaction.org
Nestle was not acting socially responsible because:
- Broke their own code of conduct
- Dishonest
- Did not act with integrity
- Acted in best interest of Nestle regardless of the lives of innocent people