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NESTLÉ'S ETHICS VIOLATION

$3.25

Tuesday, April 7, 2015

Vol XCIII, No. 311

Code of Business Conduct

Profile: The Nestlé Company

  • We respect the law at all times
  • We will always act in the best interests of Nestlé
  • We take pride in Nestlé's reputation and consider Nestlé's best interests also in our outside engagements and activities
  • We believe in the importance of free competition
  • We are committed to advance Nestlé's business
  • We condemn any form of bribery and corruption
  • We embrace diversity and respect the personal dignity of our fellow employees
  • We take responsibility for ensuring that we all act with integrity in all situations
  • We respect and follow the Insider Trading Rules when buying or selling Nestlé securities
  • Our hiring and people development decisions will be fair and objective
  • We value and protect our confidential information and we respect the confidential information of others
  • We insist on honesty and we respect the Company's assets and property
  • We compete and do business only on quality and competence
  • We will consult with the Code, comply with its provisions and seek guidance when needed
  • Founded in 1867 by Henri Nestlé, a German Pharmacist
  • Originated in Switzerland
  • Headquarters in Switzerland and operations in more than 197 countries
  • 14 members of the Board of Directors led by Chairman Peter Brabeck-Letmathe
  • Current CEO: Paul Bulcke
  • CEO at time of incident: Helmut Maucher

Social Responsibility

  • Nestlé Cocoa Plan
  • Launched in March 2011, in Côte d'Ivoire, Africa
  • Investing $120 million over next ten years
  • Five key pillars: farmer education, sustainability, supply chain efficiency, improving social conditions and working with partners
  • Founding partner of Kids Help Phone
  • Works with food banks and supporting programs like Feeding Families to give guidance and ensure that families are eating well, regardless of life circumstances
  • Supports a variety of community groups, such as:
  • Anaphylaxis Canada, Boy Scouts / Girl Guides, Canadian Breast Cancer Foundation and Society, Canadian Red Cross, Humane Societies, Ontario Brain Institute, Parkinson's Foundation, Ronald McDonald House, Tim Horton's Children's Foundation and the United Way
  • Looks for ways to reduce packaging and improve environmental performance while ensuring quality and freshness
  • In 2013, Nestlé saved: 10,336 kg of cardboard 20,678 kg of flexible film (used as wrappers)

Slogan: Good Food, Good Life

The Scandalous History Of Infant Formula

Outcome

  • In exchange for handing out "discharge packs" of formula, hospitals received freebies like formula and baby bottles
  • In the Third World, women tried to save money by diluting the formula
  • Millions of babies died from malnutrition
  • Reliance on baby formula blamed for a million infant deaths every year
  • Hindered infant growth in general
  • The allegations led to hearings in the Senate and the World Health Organization, resulting in a new set of marketing rules.
  • Yet infant formula remains a $11.5-billion-and-growing market.

  • Global boycott (suspended in 1984, but resurfaced in the late 1980s)
  • Nestlé suffered a $40 million loss
  • Nestlé used $20 million to follow all the rules and conditions in the World Health Organization's Code of Marketing for Breast Milk Substitutes
  • Nestlé chose the Methodist Task Force on Infant Formula to investigate the death of babies due to their infant formulas
  • Offered to donate $1 million to Save the Children Foundation
  • Nestlé's revenue has been inconsistent in the past 5 years but generally, it's positive trend
  • 1970s: Nestle accused of getting third world mothers hooked on formula
  • "Nestlé accomplished this in three ways:
  • Creating a need where none existed
  • Convincing consumers the products were indispensable
  • Linking products with the most desirable and unattainable concepts—then giving a sample"
  • Benefits of breastfeeding
  • Vitamin A prevents blindness and lowers a child's risk of death from common diseases
  • Zinc might stave off diarrhea
  • 6 months of exclusive breastfeeding are said to increase a child's chance of survival by six times

Sources

Conclusion

  • www.nestle.com
  • www.corporate.nestle.com
  • www.nestle.com/investors/corporate-governance/codeofbusinessconduct
  • money.cnn.com
  • www.businessinsider.com
  • www.theguardian.com
  • www.babymilkinaction.org

Nestle was not acting socially responsible because:

  • Broke their own code of conduct
  • Dishonest
  • Did not act with integrity
  • Acted in best interest of Nestle regardless of the lives of innocent people

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