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Transcript

Characteristics of Effective Business Communication

W - Winsome

O - Objective

Y - Yummy

  • it is able to win the attention of the audience, as well as its interest
  • based on facts
  • without biases or prejudices

K - Keen

  • it pleases
  • speaker makes use of words which are palatable to the taste of the listeners
  • euphemisms are used to replace offensive words
  • gender-free words are used to replace sexist (gender-biased) words
  • a product of careful observation with the use of the five senses and of an intelligent interpretation of situations

N - Novel

  • offers something new
  • true in marketing of products

Z - Zealous

M - Mechanically Correct

  • a communicator should exhibit enthusiasm
  • perks up the communication

P - Personalized

  • margining
  • use of end stops and other punctuation marks
  • hyphenation of compounds
  • abbreviation
  • alignment
  • writing of numbers
  • italicization
  • indention
  • capitalization
  • spelling
  • spacing
  • use of symbols

L - Logical

  • presents the speech or writing in an unique way and adapts it to specific reader or group of readers

B - Brief

  • communicator observes proper collocation or the putting of ideas that should be put together
  • e.g.
  • to show a conditional relationship
  • mention if-clause before the then-clause
  • every word used is important
  • time of the reader or listener is not wasted

G - Grammatically Correct

A - Audience-centered

C - Consistent

D - Direct

  • grammar errors:
  • eyesores for readers
  • earaches for listeners
  • render the speaker or the writer a laughing stock
  • synonymous with unity
  • unity of:
  • idea
  • refers to patterns of paragraph development
  • subject
  • gender
  • person
  • number
  • tense
  • voice
  • mood
  • indicative
  • imperative
  • subjunctive
  • language
  • level of language
  • standard/formal
  • substandard/informal
  • purpose
  • refrains from going around the bush
  • writing: topic sentence first before supporting details
  • speech: no deviating from the topic

1. Start with the attitude that you must create

confidence and a warm feeling about your

company.

2. Keep in mind the fact that you are selling and

must think as a salesman.

3. To influence people, a good salesman must

talk the reader's language.

4. To talk his language, you must stop answering

letters and start answering people.

5. If you are to answer the person you are writing

to in a language he'll understand and

appreciate, you must be a letter detective.

E - Explicit

F - Flexible

  • ideas must be expressed and not implied
  • avoid using figurative speech or idiomatic expressions
  • result: misunderstanding or misinterpretation
  • easily adjust to different communication situations

R - Results - Oriented

I - Institutionalized

  • spoken or written in order to produce the results the communicator intends to effect
  • adopt forms and styles for effective business communication
  • e.g.
  • banks: deposit forms, withdrawal forms, etc.
  • news and information: style manuals
  • colleges/univ.: theses and dissertations

T - Time - Bound

Q - Quality-Based

  • it is limited by time
  • speaker:
  • time limit in delivering a speech
  • time limit in answering questions
  • written:
  • time limit to submit its proposal or its bid
  • time limit to submit an application form and credentials

S - Specific

V - Veracious

H - Holistic

J - Jolly

  • go for quality, not quantity
  • the number of words matters as far as brevity or consciousness is concerned
  • carefully selects words such that all the ideas are presented in the shortest, yet clearest, way possible
  • topic
  • purpose
  • audience
  • speaker/writer
  • it is truthful
  • speaker or writer must be credible
  • oral or written discourse should be complete with all the necessary items or parts of the composition
  • put humor in your letters:
  • 1. Use humor where you can. It makes people like and trust you.
  • 2. Use appropriate humor...never put it in just for the sake of saying something funny.
  • 3. Avoid humor if there is any chance that it will irritate.
  • 4. Never use off-color humor.
  • 5. Never make the reader the butt of your humor.
  • 6. Respond to letters written in the light vein...letters that smile and chuckle...in the same manner.
  • 7. Answer complaints with a light touch.
  • 8. Use humor to attract attention and not distraction.

U - Unambiguous

  • clear
  • brings about good results
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