Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
We DON'T believe it was ethical for Benetton to use this campaign as a platform for generating brand awareness.
- the Ads appeared everywhere
- Rolling Stone
- Billboards
- Street signs
- online advertisements
- Benetton didn't take into account the victims and families of the gross atrocities committed by these men
- Put a face on people, but didn't talk about their crimes
- Benetton was sued
- Donated $50,000 to the Missouri Crime Victims Compensation Fund
- Wrote apology letters to the families of the victims
- Immediately stopped using the ads
Shouldn't we be humanizing the victims instead of the murderers?
Makes you feel badly for the prisoner, while forgetting about the victim.
articles.latimes.com/2000/feb/24/news/mn-2088
www.theguardian.com/media/2001/jun/18/advertising.marketingandpr
deathpenalty.com/benetton
- we understand and accept the viewpoint of the opposition
Benetton is known for using Ads as a platform for exposing controversial issues of human rights and social justice
- yea we agree that the death penalty is wrong
- Benetton knows it's being controversial; that's the goal of its advertising
- the company has been successful in raising public awareness
Based on Jim Harvey's speech structures