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SWOT Analysis for Starbucks Coffee
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Transcript
SWOT Analysis for Starbucks Coffee
Weaknesses
Strengths
We have done a series of responsible activities...
= need a strategy to raise awareness
- Unique brand
- Global company
- Financial stability
- Mission and vision
- Quality customer service
- Quality products
- Expensive products
- Difficulty to maintain quality in all locations
- Products don't enhance health
- Cost to maintain quality service
- Trend always change
- Frequent use of one-time-use supplies
Turn weakness into opportunity
Starbucks Coffee
Starbucks needs to demonstrate Corporate social responsibility
- Ethical sourcing
- Reducing one-time-use supplies
- Enhance better health
SWOT Analysis
- World's biggest coffee chain
- High quality products and service
- Sophisticated atmosphere
= "the second wave"
"the third place"
Opportunities
Use of mobile app
- Create a new trend
- Save supplies
- Reduce waste
- Work with new business partners
- Create a positive image of the company
- M&A competitors
- Expand business
Threats
- Other competitors
- The idea of anti-capitalism
- Slow growing economy
- Have internal enemies by M&A
- Depress other countries' economy
- Competitors may copy our ideas
- Other fast food chains sells coffees with cheap price
Summary
Provide personalized service,
and create better relations with customers through mobile app
"Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time."
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