Arirang TV, operated by the Korea International Broadcasting

Arirang TV, operated by the Korea International Broadcasting Foundation, is an international English-language network based in Seoul, South Korea.

Launched in 1997,

Europe, Middle East, Africa and the Americas 24 hours a day.

Arirang TV is currently viewed by more than 97.3 million households in the Asia-Pacific,

Reaching to every corner of the world, Arirang TV is to present an unbiased view and

reliable information of Korea to the world through the wide range of programs such as

Korean news, cultural, educational and entertainment show, dramas, documentaries and more.

Thus, its Marketing strategy is "Monopoly".

Arirang TV provides more

language-subtitle

services (Thai, Vietnamese, Arabic, Chinese, etc.), for them to also reach their Non-English speaker viewers.

MARKET and

AUDIENCE ANALYSIS

STRATEGIC

ALLIANCES

PERSONNEL

Directly Belonging to the President/CEO of Arirang

PRIMARY AUDIENCE

New Media

Team

SECONDARY

AUDIENCE

Auditor

Global Strategy Team

Audits spending and contracts; responds to government audits

Planning and strategy of New Media Services (Facebook, twitter, etc.), New Media content development and distribution, Foundation website management

Establishes and promotes a basic strategy for channel marketing; distributes overseas channels and manages channel providers

Strategic

Alliance

Koreans who are residing outside Korea.

Convergence in

Electronic Media

Viewers

(Non-Koreans)

residing outside Korea

who want to explore more

about the peninsula.

Directly Belonging to the Vice President of Arirang TV&Radio

Directly Belonging to the Vice President Management of Arirang

Global Strategic Alliance (partnerships with two or more local and foreign company)

Broadcast Engineering Team

TV Programming Team

As an International Media institution, Arirang TV converged with the following Electronic Media or the "New Media" platforms:

Establishes plans/manages technical broadcasting systems and control rooms; operates broadcasting; maintains technical broadcasting systems, and provides technical support for program production by editing, dubbing, and broadcasting; leases out production facilities

Operates TV programs; purchases programs; outsources program production; manages resources

Finance & Accounting Team

Policy planning

& Budget Team

Radio Programming & Production Team

financing and purchasing budget and items

Establishment of business policy; management of the budget compilation; promotion of management innovation

On-Air Promotion Team

Operates and produces radio programs; manages resources

PR &

CS Team

TV Program Production, Manages promotion on Arirang Radio

ArirangWorld

@ArirangWorld

Cultural Program Production Team

News Production Center

Public relations, Customer satisfaction management strategy establishment.

Arirang TV Entertainment

Arirang TV News

Korea Today

I Love Korean

Arirang News

Korea Today

Pops in Seoul

Showbiz Extra

Management Support Team

Media Business Center

Produces culture-related program (100 Icons of Korea, Sensation, etc)

Produces daily news and current affairs programs

Human Resources, Judicial Affairs, Services, Facility Management, Computational Task.

Receives/orders advertisements and sponsors; produces commercials and public relations programs

and also the TALENTS..

includes the hosts, VJs..

www.arirang.co.kr

Any competitors?

None as of the moment. Since Arirang is the ONLY English channel that is promoting Korea.

Arirang TV has

Global satellite coverage

which reaches 188 countries and 97.3 million households on

every continent through eight

broadcast satellites.