MEDICAL TOURISM AGENCY BUSINESS PLAN

ST

• Move aim to focus on wellness and traveling segment when the trend is going down

SO

• Create differentiation with attractive destination and activities
• Promote sales with affordable high quality system strategy
• Integrated wellness and restorative activities
• Promote company aggressively and built brand royalty

TOWS Analysis

WT

• Help costumers during the trip closely
• Build reputation in customer service and high quality term

WO

• Having supporters such as Thai government, healthcare provider
• Training and get certification

Gross Revenue, Gross Profit, and Net Profit

Opportunities

-High growth industry

-Thailand is an attractive country for foreigners, especially, American and European.

-Thailand has built health care infrastructure superior than other competitors.

-Thai government has supported tourism industry for decades and medical tourism has been promoted internationally since 2008

-Medical tourist to Thailand can generally enter the country quite easily.

-A number of medical facilities in Thailand offer fringe medical procedures.

-Thailand provides integrated wellness center and facilities, including the Thai massage, spa, wellness activities and restorative activities

-Medical tourists are able to apply for a non-immigrant visa for medical reasons, which grants them 90 days of stay in the country.

-The doctors in Thailand are trained in reference to western training and certification, mostly in the United States or United Kingdom.

-The Tourism Authority of Thailand (TAT) is also currently promotes Thai healthcare services actively

-Thailand is known as a medical tourist leader globally

• Strengths

-There are 37 hospitals accredited by JCI in Thailand.

-Medical tourists appreciate Thailand’s excellent service experience.

-Focus on Marketing and services

Staffs stand by both the United States and Thailand

-Affordable cost

-Work with famous international health care providers

-All medical tourism facilitators are certified

-Offer all service perspective

Ratio Analysis

SWOT

• Weaknesses

-The destination, Thailand, is far away from the United States

-Company has less experience

-Only Thailand as a destination

• Threats

-High competition among Asian countries, for example, India, Indonesia, Singapore

-The recent political instability dampened much of its promotional efforts.

-Trend is unpredictable for long-term

-Many competitors offer nearer destination

-US’ health insurance system

-Most of medical tourist face language barriers during their stay in Thailand

- Malpractice issue

Worst, Neutral, Best Scenario

Planed Evolution

General Assumption

Merger/Acquisition

Selling the company

Financial Analysis

Strategy

What and Why Medical Tourism

"It isn't only the price that makes us come back, but the hospitality and commitment."

Y1 Y2 Y3 Y4 Y5

Cash flow 937K 1M 1.2M 1.6M 2.4M

Gross Revenue 2.99M 3.5M 4.2M 5.3M 6.9M

Cost to provider 2.39M 2.8M 3.4M 4.2M 5.5M

Gross profit 0.6M 0.7M 0.9M 1M 1.4M

Net income -76K 146K 314K 408K 802K

Competitve Cost (Low cost but not the lowest)

Differentiation

Service Focus

If you are uninsured or underinsured

If it cost 50%-80% LOWER

If you seek most advance technology

If you have waiting list

If it is excellent service

If it is more personalized

- The Wall Street Journal Online to Bumrungraj International Hospital

Target Segmentation

Niche Market

-Middle class

-Beauty/ Cosmetic Segment

-Uninsured/ Underinsured

-Explorer, upscale

FACTS

Promotion

Uninsured and Underinsured Survey in 2012-2013

Market was predicted to be $50B to 65B

Growing at 15-25%

Total underinsured and uninsured 79.0M (29.5%)

Insured but underinsured 31.3M (11.8%)

Uninsured 47.3M (17.7%)

750,000 American medical travelers each year

Why Medical Tourism Agency

US Healthcare is the most expensive in the world $ 8,233/person, 17.6% of GDP

Intermediary/middleman

*source America's underinsured. The commonwealth fund, march 2014

Travel Agency + Medical Facilitator

How do MT agency generate sales and a profit?

1. Sale Income

2. Operating Income

Price Comparison by Country

Thailand Medical Foreigner Market

28M Medical Tourist in 2015 a 13% income from previous year

$41B represent a 16% y-o-y

Top Five Thailand Medical Tourism Market; Japan, Middle East, UK, Australia, US (the second rank)

Thailand price is 50%-80% lower than US

85% excellent service

75% more personalized

80% lower price

How excellent

-Hospital facility

-Staff

-Restorative solution

-Hi health care technology

Business Intro.

Marketing Research

Financial Analysis

Promotion Example

MEDICAL TOURISM AGENCY BUSINESS PLAN

International Thai Health Care/wellness Delivered to US Patients