MBI MODEL

WHAT IS A MULTIONATIONAL TEAM?

It is a team consisting of members from different countries

HOW DOES IBM CREATE EFFECTIVE TEAMS?

B

Trustful environment

-Teams within IBM have to have a huge amount of trust with their coworkers

Performance evaluation and reward systems

-An ideal team uses a diverse set of skills and roles

-IBM uses basic roles when it comes to team composition which include: Leader and Model Team Member.

-A team member is capable of filling more than one of these roles

o

B

WHAT ASPECTS HAVE TO BE CONSIDERED?

THANKS FOR YOUR ATTENTION

AGENDA

Cultural Differences

o

Any Questions?

Way to assess cultural

differences

1. Introduction

2. The MBI Approach

3. Case Study

4. Interactive Task

5. Conclusion

Hofstede's Value Dimensions

THREE STEPS TO TAKE IN ORDER TO ACHIEVE

OUTSTANDING RESULTS

BRIDGING

WHY DID WE CHOSE IBM?

INTEGRATING

MAPPING

· Communicate with differences in mind.

· Confidence and motivation

· De-centre - adapt and relate differences

· Refrain from judgment

· Re-centre – find common ground

· Make agreements and plan

·Understand each others differences

·Assess one another’s characteristics – relation to culture

·Part take in normal interaction, before mapping – avoids sticking to stereotypes

MBI in IBM

· Participate – involve all members

· Deal with conflicts - considering differences

· Develop communication skills

· Build on each other’s differences – find the benefits of different cultures and ideas

· Ensure everyone is at agreement and is considered

Bridging is about communicating and taking the differences into account.

BRIDGING

INTEGRATING

MAPPING

How would your team bridge these differences and ensure that miss-communication is avoided?

m

IBM accustoms its managers to foreign cultures through:

• Transmission of experience from senior managers
• “Shade of Blue” program
• “QuickViews” intranet

Example of IBM Australia

• IBM Diversity Council
• Roundtables with foreign colleagues
• Cultural trips

Two ways of ensuring good integration:

1) Integration can be implemented through the following steps:

-Select open-minded people

-Train these people

-Ensure good mapping and bridging

2) Assign managers to lead multicultural teams

IBM is a pioneer in mapping:

• Personal Department of Research in 1965

• Hofstede survey among 117 000 employees of 50 countries in 1967

• “At that time probably the largest matched-sample cross-national database available anywhere.”

• IBM’s employees’ bi-annual survey

THREE TYPES OF MULTINATIONAL TEAMS

• IBM has used its DIVERSITY in order to obtain different points of view for teams and to have a broader cultural and global understanding

• IBM believes that multicultural teams are:

- Good economic investments - A competitive advantage in new markets

R

CONCLUSION

THE CREATORS

DESTROYERS

THE EQUALIZERS

m

Mistrust, Competition and Negative Stereotyping within the team

→-VERY UNSATISFYING RESULTS-

• Cultural differences are valued and nurtured
• Teams profit from the differences
• Very innovative and cooperative

• These teams don't suffer from cultural differences, but don't profit from them either.

• They compromise by aknowledging their differences but do not focus on them to enhance the group and its performance.

-MEDIOCRE RESULTS-

THEY ACHIEVE OUTSTANDING RESULTS

What aspects must leaders of multinational teams consider in order to achieve outstanding results?

ry

MAPPING

Mapping is all about understanding the cultural differences between team members.

Using your own knowledge and experience of your own cultures, step 1 of the task is for your team to identify a members’ characteristic, briefly describe the characteristic and then identify the impact of this characteristic in a team situation.

See how many characteristics your team can map.

TASK

Imagine you are all members of a multinational team. Using your own cultural backgrounds, you are going to carry out an MBI Approach for your team.

CASE STUDY

-IBM is an American multinational technology and consulting corporation which focuses their company on "global growth and its activities''

-Two-thirds of business is done outside the US

-IBM is known for using groups, not only within the US, but multinational with

team members spanning across 170 countries

INTEGRATING

Integrating is about how the differences are managed.

How would your team ensure successful integration? Focus on 3 key areas:

• Building participation
• Resolving conflicts
• Building on ideas

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What aspects must leaders of multinational teams consider in order to achieve outstanding results?

François -Jacques Graemiger, Julia Rodríguez, Adam Stringer, David Sharbatov, Jaya Dorka.