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Ricerche popolari
Costs are saved by not having to the hire staff, or by reducing the production of brochures and catalogues.
A banner is a hyperlink that advertises a company. If Internet users click on the banner they will be directed to the company's website. Once on the site, the Internet user would usually be enticed to make a purchase.
The effectiveness of banner advertisement is usually measured in terms of click-through
Consumers are often receptive to this form of communication because the messages are transmitted via personal sources, which they trust.
the host site directs its visitors to other sites.
host site is allowing other sites to benefit from the trust it has established with its users.
The host site will receive a commission for every visitor that it's directs to the affiliate’s site
Amazon uses this strategy with its z-shops. Amazon customers are referred to other sites that offer them merchandise that Amazon does not provide.
users of the product encourage their friends and family to use it.
Companies can send e-mails to customers to inform them about new products and special offers or to give them general information.
6. Affiliate programmes
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So...
Banners are the online equivalent of billboards.
Photo credits: 'horizon' by pierreyves @ flickr