Introduzione 

Prezi AI.

Il tuo nuovo assistente di presentazione.

Perfeziona, migliora e personalizza i tuoi contenuti, trova immagini pertinenti e modifica le immagini più velocemente che mai.

Caricando...
Trascrizione

-provide info 24/7 that will help consumers to use your product.

•main function is to facilitate cost effective trade

Costs are saved by not having to the hire staff, or by reducing the production of brochures and catalogues.

Customers tend to be irritated by spam and often delete it without even reading them. Usually it is advisable to obtain the consumers permission before sending them e-mails. Consumers are more likely to be interested in e-mails that they request and will not treat them as spam.

These are online advertisements that appear on the screen without the user requesting them.

Can be irritating and are not expected to be effective unless the user is interested in the company or the product being advertised.

A banner is a hyperlink that advertises a company. If Internet users click on the banner they will be directed to the company's website. Once on the site, the Internet user would usually be enticed to make a purchase.

The effectiveness of banner advertisement is usually measured in terms of click-through

Consumers are often receptive to this form of communication because the messages are transmitted via personal sources, which they trust.

the host site directs its visitors to other sites.

host site is allowing other sites to benefit from the trust it has established with its users.

The host site will receive a commission for every visitor that it's directs to the affiliate’s site

Amazon uses this strategy with its z-shops. Amazon customers are referred to other sites that offer them merchandise that Amazon does not provide.

users of the product encourage their friends and family to use it.

Companies can send e-mails to customers to inform them about new products and special offers or to give them general information.

Takeaway.

Bye.

Viral marketing

Online Communication

7. Virtual stores

designed to facilitate online trade.

6. Affiliate programmes

  • provide full product lists
  • detailed product descriptions
  • virtual shopping baskets that enable consumers to select product easily and payment facilities.

1. Internet presence sites:

Pop-ups

30

Most basic function of web presence

So...

4. Banners

Banners are small, box-like icons on web pages that display simple messages or logos.

Banners are the online equivalent of billboards.

Photo credits: 'horizon' by pierreyves @ flickr

Scopri di più su come creare presentazioni dinamiche e coinvolgenti con Prezi.