Utah Fan Demographic Profile
This is Utah
2013 Football
“Who am I, sir, A Utah Man am I!” -Fight Song
AGE
HOUSEHOLD INCOME
2013 Football Schedule
2,687
Faculty Members
14,362
Administrative Staff
32,388
Students represent all 50 states and over 100 countries
5,800
Crimson Club Members
22 million
Est. visitors to Utah in 2011,
spending about $6.8 billion
210,000
Utah Alumni Worldwide
Average Attendance
8/29/13 Utah State*
9/7/2013 Weber State*
9/14/13 Oregon State*
9/21/13 @ BYU
10/3/13 UCLA*
10/12/13 Stanford*
10/19/13 @ Arizona
10/26/13 @ USC
11/9/13 Arizona State*
11/16/13 @ Oregon
11/23/13 @ Washington State
11/30/13 Colorado*
Rice - Eccles Stadium
(Capacity 45,017)
RESIDENCE OWNERSHIP
EMPLOYMENT
White Collar 43.6%
Blue Collar 22.7%
GENDER
Male 61.4%
Female 38.6%
Prominent Alumni include:
Robert Bennett, U.S. Senator from Utah
David Neeleman, Founder and CEO of Jet Blue Airways
Ed Catmull, co-founder of Pixar
J. Willard Marriott, founder of Marriott International
Robert Jarvik, inventor of the Jarvik-7 artificial heart
Stephen Covey, author of the bestseller The 7 Habits of Highly Effective People
2007: 255,557 (Average - 42,593)
2008: 273,250 (Average - 45,541)
2009: 270,924 (Average - 45,154)
2010: 272,754 (Average - 45,459)
2011: 270,894 (Average - 45,149)
2012: 272,080 (Average - 45,347)
MARITAL STATUS
Single 19.5%
Married 68.6%
EDUCATION
College degree or Higher 31.5%
Some college/technical 40.4%
High School Diploma 25.3%
*Indicate 2013 Home Games
Source: Scarborough August 20010 – July 2011
Football Partnership Summary
Basketball Partnership Summary
Football - Rice-Eccles Stadium
Basketball - Jon M. Huntsman Center
Television Coverage
Attendance (2008-2013)
Rice-Eccles Stadium
Men's Basketball & Women's Basketball
FOOTBALL & BASKETBALL
Jon M. Huntsman Center
Capacity 45,017
- Electronic Media
- Electronic Media
- LED Branding
- Promotions
Attendance by Game - 2012
The 2012 athletic season will feature enhanced television coverage for all Pac12 football and basketball teams. A new unprecedented television contract was reached by the Pac12 that will allow for every football and men's basketball game be featured on national television.
Games will be featured on networks consisting of ABC, ESPN, ESPN2, ESPNU, Fox, FX, and the Pac12 Network. The new network TV deal will also feature regional networks to support partner schools. Regional offerings include: Washington, Oregon, Northern California, Southern California, Arizona, and Mountain.
This Network of channels ensure that the entire Utah fan base will have access to each and every game played by their UTES.
(Capacity: 15,000)
Men’s Basketball )
2008-09: 148,698 (Average – 9,913)
2009-10: 156,429 (Average – 9,202)
2010-11: 143,174 (Average – 8,422)
2011-12: 125,915 (Average – 8,394)
2012-13: 147,637 (Average – 8,685)
Gymnastics
2009: 83,166 (Average – 13,861)
2010: *85,275 (Average – 14,213)
2011: 81,018 ( Average – 13,503)
2012: *86,112 (Average – 14,352)
2013: 71,743 (Average – 14,349)
Opponent Attendance
Northern Colorado
45,273
BYU
45,653
USC
46,037
45,017
California
45,069
Washington St.
45,031
Arizona
PAC-12 Conference
The Pacific-12 Conference continues to uphold its tradition as the "Conference of Champions", claiming an incredible 166 NCAA team titles over the past 19 years, including 11 in 2008-2009, averaging nearly nine championships per academic year. Even more impressive has been the breadth of the PAC-10's success, with championships coming in 26 different men's and women's sports. The PAC-12 has led the nation in NCAA Championships in 43 of the last 49 years and finished second five times
Electronic Media Cont.
Electronic Media
Football and Basketball
Radio
Coach's Show
Football
1 - :30 pre-game commercial spot
2 - :30 in-game commercials spots
1 - :30 post-game commercial spot
1 - :10 in-game live read
2 - :10 post-game live read
1 - Live "Sub of the Game" feature per show
1 - :30 commercial spot per show
Basketball
1 - Live "Sub of the Game" feature per show
1 - :30 commercial spot per show
Internet
Utah Minute feature Entitlement
Subway will receive a minimum of 250,000 impressions on utahutes.com each season. This includes a linking URL.
- Subway is the exclusive Utah Minute sponsor for Football and Men's Basketball
South End LED Ribbon
Subway will receive two minutes of branded messaging at each home game on the south end zone LED board. Inventory runs during game clock.
Promotions Cont.
Promotions
"Ute Walk"
Subway Ute Walk winner will be recognized at the last Utah home game. Recognition will be supported by LED and PA.
- Subway will be the exclusive sponsor for the Ute Walk at each home game
- Subway logo of video board during fun roll
- Subway logo on flyers distributed in tailgate lot
- Subway logo on street banner, and banner provided by Subway to lead the Ute Walk
Subway Pre-game Pep Rally
- Subway may provide prizes, giveaways, or contests as part of a pre-game pep rally at Utah One.
Electronic Media
Men's Basketball
- 1 - :30 in-game commercial spot
- 1 - :30 post-game commercial spot
- 1 - :10 in-game live read commercial spot
- 2 - :10 post-game live read commercials spots
Women's Basketball
- 2 - :30 in-game commercials spots
- 2 - :10 in-game live read commercials spots
Ute Walk Winner
Subway Ute Walk winner will be recognized at the last Utah home game. Recognition will be supported by LED and PA.
Sponsorship Review