How APCO Can Help
- Creating impactful, positive communications with current as well as prospective customers through the media
- Promoting and offering opportunites to try or retaste the product free of cost
- Improving and protecting what was once a well known and successful brand image
APCO Worldwide
Services Offered
APCO's Unique Approach
Helping our clients succeed in an ever-changing environment through compelling and engaging communication.
"By fusing the experience and creativity of our people with in-depth stakeholder insight and innovation, we deliver the results our clients need to succeed in business and in a global society. APCO experts anchor their thinking in a deep understanding of our clients’ business."
We Create, We Engage, We Build, We Defend
APCO's Goals and Mission Statement
"We help our clients look ahead while meticulously implementing communication strategies that deliver the impact they seek today. We help our clients see clearly, speak authentically and act decisively"
Noteable Clients
- Ikea
- Microsoft
- United Airlines
- Dell
- Ebay
- General Electric
- UPS
- WalMart
- Sony
- Sprint
- University of Southern California
- Many more
Common Industry Problems
- Mobile mind shift
- Personalized content
- Lack of brand values and awareness
- Solving relevant problems that you have yourself
- Keeping up with trends
- Gaining and maintaining positive media relations
Agency Current Status
Agency History
- Headquarters located in Washington, D.C.
- More than 600 employees in 35 locations worldwide
- Second largest independently owned PR firm in the United States
- Usually hired to handle sensitve political and crisis management issues
- CEO Brad Staples
- Awarded top places to work in PR 2015
- Founded by Margery Kraus in 1984 - who is now the firm's executive chairman
- Independent global public affairs and strategic communications consultancy
- Many APCO executives are former government officials, politicians and ambassadors
The Issues
- Contamination crisis and food safety
- E.Coli outbreak
- Negative publicity
- Falling comparable sales growth
(Fell to 2.6 percent in the most recently ended quarter, from 19.8 percent in the prior-year period)
- Chipotle needs to regain trust of consumers and remind them about the freshness and quality of their products.
Our Work- IKEA
Our Work- Sprint
Helped create the "No Takeover Project" that ultimately led to the defeat of the AT&T/T-Mobile merger
Helped strengthen IKEA's reputation as a corporate leader in sustainability
Challenge:
- AT&T’s proposed acquisition of T-Mobile threatened to dominate the industry and hinder Sprint’s ability to compete and innovate. With AT&T’s powerful lobby and significant resources, most industry analysts viewed the merger as inevitable
Results:
- 70,000+ Facebook supporters
- 10,000+ letters to congress, attorneys general and governors
Challenge:
- IKEA needed to differentiate it's message and be percieved as a leader in the feild
Results:
- 800 million impressions
- 400 print and online stories
- hundreds of tweets and retweets to @IKEAUSANews