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Next Steps

Re-launch Blog

Amway Ada-Tudes, The Health Advocate, The Beauty Editor, Voces Latinas

Spanish Translation

Translate all content to Spanish, creating unique content where necessary

eResponder Strategy/Outreach

Crisis management and proactively engaging in conversations outside of our properties

Interaction & Outreach = Awareness & Favorability

New York Fashion Week #AmwayNYFW Twitter Party

Twitter Reach: - #AmwayNYFW hashtag (as of September 15) - 2,600 Tweets

- 305 Contributors

- 9.3 million Impressions

Social Media Content Strategies

Strategy #1: Provide compelling multimedia content

20,132 engagements (26% rate)*

74,522 impressions (46% rate)*

* Impressions and engagements from Amway and Nutrilite Twitter and Facebook pages

Social Media Content Strategies

Strategy #2: Establish a conversational tone

Social Media Content Strategies

Strategy #4: Targeted messages

Language-targeted posts on Facebook and bilingual content on Twitter provides our Hispanic IBOs and customers with relevant, functional content

Targeted posts = Higher impact

Avg. Impression Rate = 51%

Avg. Engagement Rate = 8.3%

Social Media Content Strategies

Strategy #3: Fan Interaction

ORGANIC vs. VIRAL

“Organic”-- fans that see original posts.

“Viral”--friends of fans that see posts through a fan’s engagement (share/comment/like)

With more engaging content, we increase viral impressions

Targeted Posts = Higher Impact

Amway Quality Moments Twitter Party #qualitymoments

4,800 tweets

520 contributors

13.7 million impressions

Trended in US (Top 10 topics)

Content Mix

Social Media Content Measurement

Amway North America Social Media Content Strategy

Impression Rate = Impressions/Number of Fans

Engagement Rate = Engagements/Impressions

Engagement Rate

Impression Rate

Strategies:

Compelling multi-media content

Conversational tone

Fan interaction

Targeted messages

*Frequency: 4-6 times per week

*Information provided by Facebook Insights

Amway North America

Social Media Strategy

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