INDIVIDUAL

Me: Scott Eisenberg

party promoter, attorney, happy father of 4 and now...

My wife: Deborah Eisenberg:

Our glue

Swap the Biz:

Empowers and develops leaders.

The basics of networking

BREAK OUT EXERCISE:

Five minutes

Use the new approach

YOU DO BUSINESS WITH PEOPLE YOU LIKE

Remember:

• Connect socially and ask healthy open-answer questions
• DON'T ASK ABOUT THEIR OCCUPATION
• Stay engage and interested
• Don't have a poor attitude

Today:

Remember that this is an opportunity, so SEIZE IT!

At a real event, you only need 2-3 connections, but one is still a win!

Social aspect of Networking:

Post exercise:

• Take out your collected cards, and jot down a few basic notes that you collected during your conversation.

• jar of memories

My Approach:

• Social
• Connecting
• Finding a commonality

How many people should you talk to? -

2 to 3 connections

• Healthy questions: "How was your day?"

Most common approach is the wrong approach:

Question: Should I set up a meeting IMMEDIATELY if we are having a good and deep conversation? - no.

• Developing a relationship
• Be attentive and be interested
• Ask open-answered questions
• Don't reply to with one-worded answers.

"Hi, what do you do

for a living?"

Happily raise your hand if you have a question.

Follow-up:

Exercise:

IMPORTANT:

Mark down in your calendar, on the day after the event, to follow-up on the connections you've made. Set aside some time - preferably before the start of your working day- 30-45 minutes

Put it in your calendar to follow-up on contacts that you have met today, and/or at future and past events.

E-mail:

Remember to follow through. If they don't respond, try again, but don't be a badger.

Create a template

Subject:

" It was great meeting you at event XYZ..."

Body:

Include that you enjoyed the conversation and want to explore more

opportunities.

Ask for follow-up

Personalize:

Linked In

Extra tips:

Puts your name in front in another direction

Also, get to learn about them more

Add your LinkedIn connection to your e-mail template.

• If someone you don't know tries to connect with you on LinkedIn, reply and ask to meet with them. Linked In connections are meaningless without real life meetings!

• Golden rule: this is not a numbers game - its about the quality of the relationship.

Tie information that you have gathered about them from the points you jotted down on their business card.

Example:

"Maybe we can catch up over a game of tennis, I remembered that you play competitively."

Spice up your pitch:

Instead of "I represent buyers in residential real estate closings" - say "I help people reach their desire of owning their dream home.."

Be creative and use descriptive words. For instance, instead of house use dream home.

Tip:

Cardmuncher app: take a picture of your

collected business card with the app and it

will direct you to the LinkedIn profile.

Exposure:

• You want as much exposure as you can
• Make the time to completely fill out online profiles
• Always announce meetings, deals and closed businesses

You want people to know what you are doing and connecting with others. Why? - because you want others to see you as a GIVER.

Beginners net working tips:

• Attend speaking engagements and opportunities
• Other networking events.

How do I build a network? How do I find out about networking events?

DO NOT SELL yourself, this is not direct sales.

• Leverage your friends and family
• Use your resources

What is 'Networking capital'?

• Natural referrals who we can give out

Now, get up and practice your new pitch.

Don't forget that everyone has a limited networking capital.

Remember to spice up your pitch, and take a new spin on your traditional sales pitch.

Experienced networking tips:

• Attend various events - instead of staying within your industry.
• Go after peoples rolodex, not them.

Please feel free to leave testimonials and feedback for me.

why? - Their contacts may not be regular net workers and may be a source for your business.

www.swapthebiz.com