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PoF - PLENTY OF FISH

AGENDA

Group Members:

Haran Alagarajah

Justin Fallis

Abeer Mohammad

Krima Patel

Arifur Rahman

Anh Duc Tran

  • Issues the company faces
  • Recommendations
  • Analysis
  • SWOT Analysis
  • Porter's Five Forces Model
  • Competition
  • Sustainability
  • Environment/Capabilities
  • Alternatives
  • Implementation & Issues
  • Conclusion

Internal Capabilities:

Current Strategy: Cost Leadership

  • simple interface
  • few employees
  • few servers

Stakeholder's Preferences

Technological resources:

  • ASP.NET
  • SQL server 2005

Human resources:

Frind and 1 support employee

  • User experience most valuable capability

Ability to generate revenue via advertisements

Recommendations:

Frind:

  • Low cost
  • Efficient Server
  • Application Familiarity

Users:

  • Control
  • More Moderation and better user experience

Advertisers:

  • More users
  • Greater exposure to their offering

External Environment:

ISSUES

Grow the Business:

  • Scale-Out (i.e. addition of more smaller servers that divide tasks)
  • Upgrade servers to SQL 2008
  • Expand to global markets

-Saturated market

-Different avenues for generating revenues (i.e. advertisements)

-Loyal customer base

  • Sustainability
  • Competition
  • Technological advancement

Implementation

Overview

  • Buy additional servers
  • Hire customer service personnel
  • Specializing by local language
  • Region-based advertisement opportunities

Conclusion of Porter's Model

Conclusion:

Markus Frind founded PlentyofFish.com in 2003

One-employee company

Their slogan: "100% free. Put away your credit card."

$10 million in revenue per year

Risks:

Where the industry stands:

Conclusion of SWOT Analysis

  • Greater costs
  • Potential technical problems
  • Altering existing organizational structure
  • Intense rivalry in industry
  • Low barriers to entry in the market
  • High switching costs for customers/users (buyers)
  • Low switching costs for advertisers (suppliers)
  • Availability of substitutes (i.e. Speed-dating and other matchmaking agencies one can go to in person)

Based on what we discussed, we recommended Global Expansion as a common solution to address existing issues.

Even though, there are elements of risks associated with this recommendation, we expect the company to reap long-term growth benefits.

Thank you for listening :)

  • Many threats (i.e. Facebook)
  • Opportunity to globally expand
  • Would need additional servers/capacity
  • Low operating cost & loyal customer base

Sell the Business

Pros:

Enjoy the revenue

Invest somewhere else

Start a new venture

Cons:

Losing viable business

Possibility of continued growth

Cost of updating business to make it sellable

Grow the Business

Alternatives:

Maintain Status Quo

Pros:

  • Grow customer base
  • Higher traffic and in turn, higher revenues via advertisements

Cons:

  • Costs associated with upgrading and possibly adding additional servers
  • Resources might not be readily available
  • Pros:
  • Continue to enjoy revenue with low cost
  • Cons:
  • Potential to lose market share (i.e. not sustainable)
  • Sell the business & Exit the Market
  • "Do nothing" - Maintain Status Quo
  • Grow the Business:
  • Scale-Up or Scale-Out
  • Upgrade servers
  • Global expansion

Scale-Up vs. Scale-Out

International Expansion

Upgrade Servers?

Pros:

  • Greater market share; growth opportunities
  • Greater revenues

Cons:

  • More personnel required
  • Costs & Reduced short term profit
  • Failing to adapt to different markets
  • Possibility of losing control depending on strategy used (i.e. Transnational)

Pros:

  • Better, improved technology
  • More efficient
  • Better encryption (with SQL 2008)

Cons:

  • Costs associated with switching
  • Time to learn new system
  • Possibility of downtime

Scale-Up: (Single, larger server)

  • Pros:
  • Less personnel required
  • Simple to maintain and operate
  • Cons:
  • Regular upgrading of hardware
  • Added costs

Scale-Out: (several smaller servers; divided tasks)

  • Pros:
  • Hardware upgrade not required
  • Reduced risk of downtime
  • Technology does not become obsolete (i.e. you would not be required to replace it every so often)
  • Cons:
  • Costly
  • More employees required to manage
  • Might take long to purchase additional equipment
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