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ANNOTATED
1
Transcript
ANNOTATED
BIBLIOGRAPHY
- What is an Annotated Bibliography?
- What is the subject of your Annotated Bib.?
- What are the constraints of your Annotated Bib.?
How do you begin looking for sources?
- Preliminary Research Questions
- Focused Research Questions
- Questions of definition
- Question of fact
- Question of Interpretation
- Question of Consequence
Bias v. Opinion
"Why is a Mac better than a PC?"
- How many sources?
Where do you find sources?
- What type of sources?
Acceptable source types (must have a variety)
- Book
- Book chapter
- Periodical (peer-reviewed; journal; magazine; news paper)
- Websites (professional; regularly updated; cited information)
- Online video/podcast (expert source)
UTEP Library Database
Look for current, frequently cited, reputable sources (ethos|pathos|logos).
http://libraryweb.utep.edu/
APA References
(Year).
Surname.
First initial.
Title (italics if the name of a longer work).
Publication
information (Book: Publisher & location; Article: Publisher, volume & issue number, pp. range)
Annotate this source
Cite this source
a) The objectives/research questions of this paper were …
b) The main results and conclusions were...
c) This paper is relevant to my topic because it shows that ……
Abstract:
Apple’s “Get a Mac” advertising campaign defines for its audience the dichotomy between the casual, confident, creative Mac user and the formal, frustrated, fun-deprived PC user through a series of comical television spots featuring human representations of each technology. The company has been largely applauded over the years for their creative, innovative, and thought-provoking marketing, and “Get a Mac,” winner of the American Marketing Association’s 2007 Grand Effie award, fits nicely with Apple’s tradition of infusing cultural ideology into their ads. Utilizing the methods of close reading and ideological criticism, this study considers the North American “Get a Mac” television campaign as a popular culture text with embedded implications about consumption, identity, and class. The text reveals a number of thematic dichotomies that obscure meaningful issues of difference and class while promoting the spectacle of consumption and the myth of self-actualization through commodities.
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