Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

The Story of the Beyond the Market Project

Phase 2

Smithers

New Farm Initiative

  • Provide training & mentoring opportunities
  • Highlight unique northern challenges and advantages
  • Explore way to reduce barriers to farmland access

The Big Picture

Beef Value Chain

  • Support ranchers with skills and guidance they need for direct sales
  • Search for new market opportunities
  • Assist buyers through local procurement process

Goal 1: Training & Professional Development

Dunster

Achievements of Phase 1

  • Learning topics customized to local needs
  • Quality facilitation
  • Regularly scheduled events
  • cross-regional opportunities
  • Two years
  • 36 local training events
  • 10 Fall Fairs + Expos
  • 20+ partner organizations
  • 6 communities
  • 0.4 FTE
  • $55,000 annual budget
  • 34% of the province's ALR
  • 100's of farms served

What Have We Cut?

  • Created database of local operators
  • Website built with directory of local farms
  • Outreach to and mapping of food processing and distribution businesses
  • Outreach to communities
  • Some small local purchasing successes
  • Newsletter and communication centre established
  • Partnerships with UNBC
  • Summary Report

  • Research
  • Feasibility Studies
  • Market Development
  • Lengthy Publications

Vanderhoof

Phase 3: All Killer, No Filler

46,000 views, +/- 75 views a day

Goal 2: Central Info Network & Customized support

The people have spoken. What do they want?

  • Learning, training & networking
  • A central connection to bring all agencies together
  • Tailored support for individual needs
  • Extension of resources into the local communities
  • Celebration of local successes
  • Up to date and regionally relevant info
  • Answers for a million questions
  • A real person
  • Library of resources and materials
  • Representation on important projects and calls for input
  • Info booths and Fall fairs and Business Expos
  • Help desk and coaching

http://www.beyondthemarket.ca/

Exploring the Heart of Food & Farming

We discovered we knew very little!

  • Who were the operators?
  • What kinds of businesses did they run?
  • What were their relationships in the community?
  • What were their biggest challenges?
  • what kind of opportunities did they see for the future?
  • How can communities become more involved?

Drive for Change

The Year 2009....

Globally: state of the global food system reaches awareness tipping point

Agriculturally: Mad cow disease leads to massive changes for the cattle industry

Locally: Mountain pine beetle leads to massive changes in the forestry industry and our forestry communities

Agriculture in the Economy

CHALLENGES

Competing land values

Changing labour markets

Changing demographics

specialized production

Global food systems

Forgotten farmers

Unprepared for change

OPPORTUNITIES

Sustainable landuse

Rural employment

Family businesses

Diversified operations

Food security

Culture and identity

Adaptive and resilient

Learn more about creating dynamic, engaging presentations with Prezi