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- It is patented by a Safety4 Mark
- Many extra Safety Options
- The product went through heavy testing
- Current Users are very happy about it
Large Market 307.000.000 inhabitants
and 115.000.000 households
- These people are used to automatic systems
- Are lazy and open for innovative products, such as
- Many big houses and our system keeps these safe
- Because of this very potential!
Flexible Break even
Strengths
• Unique product/features
• Innovative product
• Knowledge about the product is already available for the consumer ( on cars)
• Saves consumers effort
• Can help people in difficult situations (old people, pregnant women, disabled people etc.)
Weaknesses
• People need to get used to locking doors without doing anything
• Does not fully replace key, key needs to be available for when there is a failure.
• Are people willing to invest in this product, just for a less effort?
• People could be doubtful about safety
• Safety issues/crack the system
Opportunities
• Big target Group (everybody)
• Economy is going up, more room for luxury products
• Competition will be very low in the beginning
• Innovation/future could make product very popular
• Globalization increases the market
Threats
• Claims from inventors for cars ( Renault, Mercedes etc.)
• One failure about robbery etc. and it could be doomed
1
The Card that opens your house automatically!
or by pressing your remote,
Start with the high-class Market
Followed by the early majority and other
Now we penetrated the high-class market
as well as the middle and middle-high class market
The United States of America (USA)
Starting with Price Skimming for the innovators
- this for the high-class market
In the growing/maturity stage of the product we
will reduce the price and go for a penetration strategy
- Now we will reach the whole market and the product will be available for everybody instead of their regular locks