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EasyOpen

The EasyOpen

Easy Right?

Not Safe?

- It is patented by a Safety4 Mark

- Many extra Safety Options

- The product went through heavy testing

- Current Users are very happy about it

So How Will We Get There!?

Large Market 307.000.000 inhabitants

and 115.000.000 households

- These people are used to automatic systems

- Are lazy and open for innovative products, such as

- Many big houses and our system keeps these safe

- Because of this very potential!

Flexible Break even

Questions

Step 5

Planning

Strengths

• Unique product/features

• Innovative product

• Knowledge about the product is already available for the consumer ( on cars)

• Saves consumers effort

• Can help people in difficult situations (old people, pregnant women, disabled people etc.)

Weaknesses

• People need to get used to locking doors without doing anything

• Does not fully replace key, key needs to be available for when there is a failure.

• Are people willing to invest in this product, just for a less effort?

• People could be doubtful about safety

• Safety issues/crack the system

Opportunities

• Big target Group (everybody)

• Economy is going up, more room for luxury products

• Competition will be very low in the beginning

• Innovation/future could make product very popular

• Globalization increases the market

Threats

• Claims from inventors for cars ( Renault, Mercedes etc.)

• One failure about robbery etc. and it could be doomed

Group A

EasyOpen

1

Onno Schopenhouer

Jyri nevalampi

Steven van der Lugt

Stephanie Mesclon

Rik Haenen

We Have the Solution!

SWOT

The Card that opens your house automatically!

or by pressing your remote,

Step 4

  • Carrying groceries?
  • Carrying bags?
  • Carrying a child?
  • Carrying your new television?
  • Drunk?
  • Lazy?
  • You name it………………..

Hard to open the door when:

Step 1

Problem?

Positioning

Start with the high-class Market

  • These are innovators and early adopters

Followed by the early majority and other

  • These are the other people in the market

Now we penetrated the high-class market

as well as the middle and middle-high class market

Success guaranteed!

Skimming - $550-600

Penetration - $400-550

What will be the price?!

Step 2

The United States of America (USA)

The Market

?

Starting with Price Skimming for the innovators

- this for the high-class market

In the growing/maturity stage of the product we

will reduce the price and go for a penetration strategy

- Now we will reach the whole market and the product will be available for everybody instead of their regular locks

Why?

Pricing Strategy

Step 3

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