Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Personal
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Increase Brand Awareness
“From a consumer perspective, a critical amount of activity is required to increase the attractiveness of a brand page” (Simon, Brexendorf, & Fassnacht, 2013).
Organic Content:
- 40 People reached
- 3 Likes
- 0 Comments
- 0 Shares
Social Media is Evolving
'Sharing' an Idea rather than Presenting an idea - Wiseman (2015)
Paid Advertisements
Idea Creation and Implementation
Be Creative, Concise and CONFIDENT
Ad 2:
- 61,962 People Reached
- 584 Likes
- 90 Comments
- 15 Shares
Ad 1:
- 76,369 People Reached
- 249 Likes
- 23 Comments
- 6 Shares
No one strategy is the best
Facebook says declining organic content is due to more competition (O'Reilly, 2014).
Learn to Say NO
1. Destination
2. Eye Catching Image and Blurb
Newstex (2013) even introduced the idea of connecting to modern day platforms like Linked In and using it as a brand building opportunity.
“ads accompanied by images overwhelmingly perform better than text-only ads” (Dunay & Krueger, 2009).
Thanks to:
3. Targeting
Due to the powerful targeting capabilities Facebook offers, you can identify very tight groups of people to advertise to (Zarrella & Zarrella, 2010).
5. Duration
John Da Silva
Managing Director AGI
Marinella De Leon
Marketing Manager
“it can take months to hone your offer, your content and your target market” Horn (n.d)
4. Campaign Pricing
Develop a strategy to increase brand awareness
Develop a strategy to grow the brand via social media
Develop a strategy to increase product sales as a result of social media
Develop a strategy to increase consumer traffic to the Mission Website
“Facebook ads offer two payment model choices, cost per click (CPC) and cost per thousand impressions (CPM)” (Weintraub, 2011).
Fellow Students
Sally Rae
Academic Supervisor
Facebook (2015)
D'Onfro (2015)
Tsimonis & Dimitriadis (2013)
"The presence of competitors on social media"
AWARENESS
Who you are?
Who your customers are?
Information!
Carson (2015)
"How brands should behave on social media"
Which social media channel are you going to choose?
(Dunnay, Kruger & Elad, 2010).
Why do we go to parties?
To be entertained
Protect
Perform
Enhance
See friends
Combat the elements before competition
Restore body after competition
Meet new people
Elevate performance during compeition
Most importantly.....
HAVE FUN!
The Party Stereotypes:
Position: Marketing Intern
Responsibilities: