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Reflection on Key Learnings

Personal

Industry

Results and Outcomes

Increase Brand Awareness

“From a consumer perspective, a critical amount of activity is required to increase the attractiveness of a brand page” (Simon, Brexendorf, & Fassnacht, 2013).

Organic Content:

- 40 People reached

- 3 Likes

- 0 Comments

- 0 Shares

Social Media is Evolving

'Sharing' an Idea rather than Presenting an idea - Wiseman (2015)

Paid Advertisements

Idea Creation and Implementation

Be Creative, Concise and CONFIDENT

Ad 2:

- 61,962 People Reached

- 584 Likes

- 90 Comments

- 15 Shares

Ad 1:

- 76,369 People Reached

- 249 Likes

- 23 Comments

- 6 Shares

No one strategy is the best

Facebook says declining organic content is due to more competition (O'Reilly, 2014).

Learn to Say NO

Steps to Implementing a Facebook Ad

Mentions

1. Destination

2. Eye Catching Image and Blurb

Newstex (2013) even introduced the idea of connecting to modern day platforms like Linked In and using it as a brand building opportunity.

“ads accompanied by images overwhelmingly perform better than text-only ads” (Dunay & Krueger, 2009).

Thanks to:

3. Targeting

Due to the powerful targeting capabilities Facebook offers, you can identify very tight groups of people to advertise to (Zarrella & Zarrella, 2010).

5. Duration

John Da Silva

Managing Director AGI

Marinella De Leon

Marketing Manager

“it can take months to hone your offer, your content and your target market” Horn (n.d)

Project

4. Campaign Pricing

Develop a strategy to increase brand awareness

Develop a strategy to grow the brand via social media

Develop a strategy to increase product sales as a result of social media

Develop a strategy to increase consumer traffic to the Mission Website

“Facebook ads offer two payment model choices, cost per click (CPC) and cost per thousand impressions (CPM)” (Weintraub, 2011).

Fellow Students

Choosing Social Media?

Sally Rae

Academic Supervisor

  • 1.01 billion daily active users

Facebook (2015)

  • Average of 20 mins a day

D'Onfro (2015)

Tsimonis & Dimitriadis (2013)

"The presence of competitors on social media"

  • Increased opportunity for content sharing
  • Trustworthy Resources

AWARENESS

Mission Athletecare

Social Media is like a.......Cocktail party?

Who you are?

Who your customers are?

Information!

  • Founded in 2009 by an elite group of athletes looking to create an innovation-led brand focused on solving unique problems

Carson (2015)

"How brands should behave on social media"

Which social media channel are you going to choose?

(Dunnay, Kruger & Elad, 2010).

  • MISSION uses science and real life insight to create disruptive sport technologies

Why do we go to parties?

To be entertained

Protect

Perform

Enhance

See friends

Combat the elements before competition

Restore body after competition

Meet new people

Elevate performance during compeition

Most importantly.....

HAVE FUN!

The Party Stereotypes:

My Placement - AGI Australasia

Position: Marketing Intern

Responsibilities:

  • Introduce new product innovations in cooling and grip to the New Zealand Market
  • Distribute Mission through multiple channels
  • Managae Point of Sales merchanidising
  • Build an aggressive social media campaign to illustrate tech points and build the Athletecare category
  • Develop brand awareness

Building Brand Awareness Through Social Media

By Tom Belson

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