Questions?
1. Build a site your buyers will find irresistible
Imagine Me as Your Website
Sales Management #FAIL
So how do we...
Measuring the Effectiveness
of Your Wordpress Website
I got my first real sales job,
got it just to make a dime.
Needed some resume cred,
it was the summer of '99...
1. Good design, but poor content that doesn't do a good job of selling.
2. You're only looking at traffic stats
3. You're not evaluating the effectiveness of your site's content and making regular improvements.
1. They were banking on a good first impression
2. They were only focused on my weekly activity
3. They never evaluated my performance to see if I was doing something wrong or to help me improve my pitch.
by Brody Dorland - @brodydorland
CMO - DivvyHQ.com - @DivvyHQ
Chief Handshaker - Allure New Media
(fix it)?
Create Your Conversion Paths (Funnel)
Design & Content Execution
Map Your Conversion Paths
Create Your Site Architecture
Profile Your Buyers / Target Audiences
Key Visitor Tasks
Where do we start?
What are the 2-3 things that your buyers want to accomplish?
- Find out who you are and what you do
- Quickly determine if your offering is a match for their needs
What are the 2-3 things that you want them to do?
- See your value
- Watch a video, download a resource, get on your list
- Convert to a lead or buy something
Goal Funnel Visualization
2. Tracking Your Site's Performance
Google Analyticator
Which Activities are Performing?
Calculate Your Goal Value
Want this calculator?
Help us win the #SocialMadness Challenge
- Follow @DivvyHQ & send us a tweet
- Like Us: facebook.com/divvyhq and ask for it on our wall
Quick Traffic Stats with Jetpack Plugin
Google Analytics
Goal Set-Up
Conversion Forms - Contact Form 7, others
Blog Subscribers - Feedburner
Email Subscribers - Mailchimp, Emfluence,
and many others
Potential Page Modifications
Other Key Reports
3. Regular Analysis & Improvements
Things to Test
Keywords
Social Interactions
- Headlines and subheads
- Images and video integration
- Calls-to-action!
- Customer testimonials
- Related success stories and blog posts
How to Test
Mobile
- Google Website Optimizer
- Max A/B Plugin