Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Questions?

@brodydorland

1. Build a site your buyers will find irresistible

Imagine Me as Your Website

Sales Management #FAIL

So how do we...

Measuring the Effectiveness

of Your Wordpress Website

I got my first real sales job,

got it just to make a dime.

Needed some resume cred,

it was the summer of '99...

1. Good design, but poor content that doesn't do a good job of selling.

2. You're only looking at traffic stats

3. You're not evaluating the effectiveness of your site's content and making regular improvements.

1. They were banking on a good first impression

2. They were only focused on my weekly activity

3. They never evaluated my performance to see if I was doing something wrong or to help me improve my pitch.

by Brody Dorland - @brodydorland

CMO - DivvyHQ.com - @DivvyHQ

Chief Handshaker - Allure New Media

(fix it)?

Where do we start?

Create Your Conversion Paths (Funnel)

Design & Content Execution

Map Your Conversion Paths

Create Your Site Architecture

Profile Your Buyers / Target Audiences

Key Visitor Tasks

Where do we start?

What are the 2-3 things that your buyers want to accomplish?

  • Find out who you are and what you do
  • Quickly determine if your offering is a match for their needs

What are the 2-3 things that you want them to do?

  • See your value
  • Watch a video, download a resource, get on your list
  • Convert to a lead or buy something

Goal Funnel Visualization

2. Tracking Your Site's Performance

Google Analyticator

Which Activities are Performing?

Calculate Your Goal Value

Want this calculator?

Help us win the #SocialMadness Challenge

  • Follow @DivvyHQ & send us a tweet
  • Like Us: facebook.com/divvyhq and ask for it on our wall

Quick Traffic Stats with Jetpack Plugin

Google Analytics

Goal Set-Up

Conversion Forms - Contact Form 7, others

Blog Subscribers - Feedburner

Email Subscribers - Mailchimp, Emfluence,

and many others

Potential Page Modifications

Other Key Reports

3. Regular Analysis & Improvements

Things to Test

Keywords

Social Interactions

  • Headlines and subheads
  • Images and video integration
  • Calls-to-action!
  • Customer testimonials
  • Related success stories and blog posts

How to Test

Mobile

  • Google Website Optimizer
  • Max A/B Plugin
Learn more about creating dynamic, engaging presentations with Prezi