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Proposal
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Email Broadcast
Tel: 805 316 3201
info@emailbroadcast.com
OBJECTIVES
#1
MARKETING GUIDANCE
#1 OVERALL MARKETING GUIDANCE
- Deliver an easy to use framework that can be used in all of your marketing.
- Provide training on how to use that framework for other marketing efforts.
- Teach the art of story telling.
#2
WEBSITE CONVERSION
#2 IMPROVE WEBSITE CONVERSION
- Using the marketing framework, we'll provide concrete examples and copy to increase engagement.
- New copy to lower your bounce rate, keep the reader interested.
- New copy to increase downloads.
#3
SALES
SERIES
#3 PROVIDE SALES SERIES
- Automated sales series
- Increase conversion rate of free trial
- Provide real value to audience
- Convey your unique brand by sharing story
#4
CAMPAIGN
#4 CREATIVE EMAIL CAMPAIGN MANAGEMENT
- Provide regular broadcasts to audience
- Thoughtful campaigns that add real value
- Provide a source of creative ideas
- Allow you to recapture and reinvest your email marketing time
ESSENTIAL SERVICE
SALES & STRATEGY
SALES & STRATEGY
KEN MAHAR
SALES & STRATEGY
Retail - B2B - Inside Sales - Territory Management - Channel Partner
29 Years of Excellence
19 Years small business owner
Chief strategist on your account
CONTENT
CONTENT
Our job - not yours
50 to 100 ideas your audience will love
Copy writing in your voice not ours
Copy editing superior to CNN, FOX & NBC
YOUR final approval is required
DESIGN
2005-2009
DESIGN
Designed for your content and audience
Your colors, your logo, your style
Our fresh take and expert coding
Created in California with love
Account Coordinator
Your custom template coded for all email clients, even Outlook
Responsive design and coding for mobile devices
Authentication with SPF and DKIM DNS entries
Website sign up forms, including the Supercollector*
Integration with your CRM, E-commerce platform or both*
We'll even program the clock on your VCR*
* optional, but awesome
CODING
Dedicated account coordinator
Understands campaign objectives
Trained copywriter
Keeps campaign on track and ahead of schedule
Coordinates all pieces of content
Speaks 11 languages including Klingon
COORDINATOR
Account Coordinator
COORDINATOR
YOUR PACKAGE
STORY BRAND
STORY BRAND
- Proven marketing process to help define your story.
- Clarify your message so that people buy.
- Useful framework for all of your marketing messages.
- $2500 value - included
LIST BUILDER
- Supercollector
- Facebook signups
- Website join forms
LIST BUILDER
DATA BUILDER
Data Builder
LOGO HERE
Great for data driven marketers
Ecommerce conversion metrics
Join Analytics
- Static Forms
- Supercollector
A/B Testing
DATABASE INTEGRATION
DATABASE INTEGRATION
Connect your database to email marketing platform
Eliminates duplicate data entry or downloading lists
Real time data sharing
Shopify integration through shop sync
SALES BUILDER
SALES BUILDER
Up to 7 total messages built by Email Broadcast (i.e.):
Every new customer gets a 3 message introduction
Sales series includes 4 follow-up messages
No broadcasts to these people during automation series
Intro Series
Monthly Broadcasts
Message #2
Message #1
Message #3
Follow Up Series
Message #1
Message #2
Message #3
Message #4
MONTHLY BROADCAST
1 BROADCAST PER MONTH
- Sent to a segmented audience, or entire list
- Provide creative content
- Provide real value to the reader
- Recapture time spent on in-house email marketing
Investment
Monthly Investment
Initial Investment
$2500
$2695 (based on 12 month investment)*
INVESTMENT
INCLUDES:
Essential Service
Sales Builder
Data Builder
List Builder
Integration
Monthly Broadcast
TERMS:
* Ramp up pricing offered
24 month minimum investment @ $2250/mo
90 day rolling cancellation notice
Billed to ACH or credit card +2%
Monthly investment begins on 1st or 15th (30-45 days from agreement)
Return on Investment
Return on Investment
1
Consider costs of hiring part-timer or an entire team:
- Sales Expert, Email Marketing Manager, Copywriter, Designer, Engineer
2
What is your break even?
- If the campaign performs as expected, how long before the investment pays dividends? How big are those dividends? (10% rule)
Mailchimp Pricing
- Platform Only
- No help
- No template
- No marketing framework
- No content ideas
- No copy writing or images
- No tech assistance
- $1099 per month
- Your Mailchimp fees included in our service
CUSTOMER STORIES
25K signups 12 months
BASS RESOURCES
$430K One Weekend
IVAN SMITH
Ecommerce Signups & Sales
iOGRAPHER
Business Up 37% First Year
HAKAI LODGE
BASS RESOURCE
Came to us for newsletter help
Started October 2016 for one year trial
Grew email list to 25,000 with 4%+ conversion
Welcome series creates engaged users
Resigned in 2017 for additional year
IVAN SMITH FURNITURE
54 Stores in LA, AR, TX, family owned
Joined 2009 for 24 months then quit to DIY
Re-signed in 2014 for 36 months
Re-upped in 2017 for 36 months
New campaign includes 16 value triggers
Drove $430K one weekend targeting 8% of list
iOGRAPHER
Startup with overwhelmed founder
Revamped onboarding for proper introductions
Supercollector converted signups 5%+
Took over newsletter for quality and consistency
Sales went bananas
- 30 plus years in business
- Fly-in floating fishing lodge in BC
- Doulbed email list in 24 months
- Increased bookings 37% FIRST year
- Saved the business in 2016 (storm)
- Best season ever in 2017 - 300 guests
Kick Ass
YOUR NEW TEAM
ACCOUNTABILITY
QUALITY
SKILLS
CREATIVITY
COMMUNICATION
DETAILS
Ken Mahar
CEO & Founder
Fouder/Co-Founder of 3 companies
#1 sales performer with 5 companies in 9 roles
National Walkaround Champion for Honda
18 years experience running Email Broadcast
Father of Max and Juliet
Ken - Head Cheese
Dara Gibbs
Director of Client Services
Based in Paso Robles, CA
Email Broadcast since 2015
Leads hiring process for new ACs
Leads onboarding process for new clients
Former business owner
Black belt in Karate
Dara - Client Guru
Vanessa Vasile
IT Specialist
Based in Virginia Beach, VA
15 years experience IT, networking, web
Email Broadcast since 2019
API master
Vanessa - Head Geek
Charice Kalis
Charice - Pro Designer
Lead Designer
Based in Southbridge, MA
20 years experience in design
Email Broadcast since 2017
Template and image conjurer
Bee Keeper
Yoga Instructor
Bike Racer
Linsie Decker
Linsie - Lead AC
Team Lead - Account Coordinators
Based in Schenectady, NY
Email Broadcast since 2018
Leads rock star team of account coordinators
Manages hiring of new ACs
Blog Enthusiast
Emily Poppe
Emily - Project Specialist
Project Manager
Based in Chicago, IL
Email Broadcast since 2017
Leads the onboarding process
Experience as an account coordinator
Assists with marketing projects
IT enthusiast
Kate Raykovich
Copy Editor
Based in Seattle, WA
Email Broadcast since 2018
Touches EVERY piece of copy
Published author
Kate - Copy Editor
OPTIONAL EXTENSIONS
ADDITIONAL
BROADCASTS
ADDITIONAL BROADCASTS
- You can order an additional broadcast for $1295
- Normal lead times apply
ADDITIONAL
AUTOMATIONS
ADDITIONAL AUTOMATIONS
- Additional trigger messages are available for an initial investment of $895 and $129 per month thereafter
- Custom welcome messages
- Introduce your full line up and resources
- Automated follow up system for next steps
- Send the right message at the right time
Sales Series
Monthly Broadcasts
Message #3
Message #1
Message #2
Next Steps
Have Best Year Ever
Next
Steps
1. Set Q&A Call
2. Set Kickoff Call Date
3. OK agreement - coming next
FIND INNER PEACE!