Be The Best Of The Alternatives
Where are we now?
Learn from Wayne Gretsky
What values should we represent?
ServiceSeeking.com.au
For Businesses
For Customers
Be Passionate
Show Leadership
Create a website which changes lives
Better than directories, Google Adwords & word of mouth
More relevant that a Google Search
Communicate Our Passion To Staff,
Customers & Businesses
Let's kill the Yellow Pages
As safe & trustworthy as a referral from a friend
Set goals which:
help customers get their work done
help businesses market themselves
Largest pool of work online
Some rules to live by
Easier than calling around
Be accountable to ourselves
& our customers
Geniunely improve the lives
of customers & businesses
Easy for businesses to assess ROI
Develop & Speak With A Clear Corporate Voice
Convey a Sense of Community
Innovative & best in class
• No one knows about us
• System is too complicated
• Don't speak to our customers
• Crap SEO
Helpful
• A unique concept that connects customers & businesses "flipping the ring around upside down"
• Experiencing continuous growth
• Good distribution through TrueLocal
• Already receiving good media coverage across different domains (TV, print, online)
• Great customer service
- Referrals
- Status Quo
- Competitors like ServiceCentral and Google
- Low quality businesses spoil the marketplace
A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.
Ie let's anticipate how people will be buying and selling services in the future and innovate
• The chance to become a household name
• The chance to claim the space
• Only 1 in 100 businesses who advertise with the Yellow Pages know about us
- Only 0.2% of the Australian population have posted a job
You miss 100% of the shots you don't take.
We have to take some risks, make mistakes, but we need to try different things to get it right