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Adrac Review
5
The New Ads Interface:
The Big Change Is Here...
Google announced that it will be replacing its core advertising product - AdWords, with a shiny, streamlined interface, Google Ads which has already started to be rolled out.
AdWords, a long-time staple for small and large businesses, is being replaced with the re-branded version that reflects the changing approach to advertising.
This move highlights the removal of the term ‘word’ from the brand name indicating a upcoming departure from keyword driven advertising.
Is New Always Better..?
What does the New Interface bring...?
Pro: advancement in reporting style – in the new Google Ads interface there is a greater level of detail afforded to the way data is displayed, including the ability to create graphs to visually display data from Ads.
Con: The major change in layout – this means that those familiar with the old AdWords interface now have to learn how to navigate the new layout to find what they’re looking for. The new look is akin to the dashboard style used across other Google services. For the time being this change is making things a little frustrating and complex for marketers.
Pro: Showcase Ads – this new Google Ad product allows advertisers to display a group of products (rather than just one) along with a small amount of text so that brands can more comprehensively introduce their business to a new prospect.
Con: Columns in the new Ad interface have been reset – meaning specified information is no longer displayed when accessing Google Ads – the upshot of this is more time is spent seeking out information, when you could already be processing it.
Pro: Promotion extensions – this new feature gives advertisers the ability to show and link to specific offers within Ad text. This new addition should result in far greater click through rates, which is always music to marketers’ ears…
Have You Used The New Features ?
New Features To Push Better ROI
Promotion extensions - Promotion extensions allow you to show and link to a specific offer in text ads.
Household income targeting in search - Household income reporting and targeting is available for search campaigns from the Demographics tab in the new interface.
Call bid adjustments - These can be used to get call extensions to show more or less often in mobile search campaigns.
Audiences page -A new Audiences page offering a single place to manage audience targeting and optimizations
Landing page performance - Advertisers will be able to get insights on their various landing pages in one place.
Co. D
Adrac Driven By Performance
Why Review Our Adwords ?
- Last year alone Adrac reviewed over £470m pounds worth of Adwords budget from companies exactly like yours seeking improvements to their Adwords performance.
- 96% of the time we recommended areas of improvement ( the other 4% we sat in awe).
- Every single client that took part in the Adrac review process went on to implement at least one Adrac recommendation after the review.
- Your Adwords can only improve, with our feedback
What Will We Review
- Match Types
- Negatives
- Quality Scores
- Avg Positions
- Keyword Inseration
- Number of Ads
- Landing Pages
- 100 Other Metrics
- New Interface Guide
What Does The Review Cover ?
Why Did Google
Choose To Partner
With Adrac..?
Meet Our Senior Team:
- Operations Director: Former Adviser to EU Digital Comission- Member of UK Technology Strategy Board.
- CEO: Senior Management Under Jack Welsh of GE (UK)
- Head Of Process: Senior Ford/Jaguar Implementation Management
What Extra Benefits Does The Adrac Team Bring...
What Adrac,Google Partner Is Offering.
- Free implementation of full tracking, organic, search and ad traffic.
- Full training and on-boarding through tracking
- All creatives (ads/display/video) created in house by the Adrac Team
- Only Google qualified agents will optimise on Campaigns
- Benefit from Beta Google Products by working with a Google Premier Partner.
- Zero risk and zero additional cost
- Adrac has to maintain results and an ethical work ethos to stay in-line with Google agreement.
Cost To Your Organisation
Cost
The guide and advice of all the issues identified and implementation comes at ZERO cost to you as an organization. Adrac, a Google Partner, will absorb the cost on your behalf.
Please note we only have limited space to offer these comprehensive reviews.
How Will I Benefit From this?
How Can I Work With Adrac?...
Your Adrac account director will walk you through the new interface and all the elements that have been identified to help improve your Adwords account.
You can then choose to
- Carry out the work yourself
- Ignore the findings.
- Get Adrac to carry out the work, free of charge to your organisation*.
*If accepted onto the program.