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Digital Advertising
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DIGITAL ADVERTISING
Presented by Mazni Afiza (Digital Ad Ops)
Ad Category
1. Display
Standard Banner
Rich Media
2. Video
Instream Video (Pre-roll)
Ad Category
1. Display
Standard Banner
Masthead
Leaderboard
Medium Rectangle
Rich Media
In View Video
In Image
Mobile Curtain Ad (Mobile only)
Mobile Spin Plus (Mobile only)
Skinner
Interstitial (Desktop only)
Standard Banner
Standard Banner
Ad Dimension (pixel)
1. Masthead
Desktop: 970x250
Mobile: 300x300
2. Leaderboard
Desktop: 728x90
Mobile: 320x50
3. Medium Rectangle
Desktop: 300x250
Mobile: 300x250
Masthead (Desktop)
Masthead (Desktop)
Masthead (Mobile)
Masthead (Mobile)
Leaderboard (Desktop)
Leaderboard (Desktop)
Leaderboard (Mobile)
Leaderboard (Mobile)
Medium Rectangle (Desktop)
Medium Rectangle (Desktop)
Medium Rectangle (Mobile)
Medium Rectangle (Mobile)
Rich Media
Rich Media
In View Video
In Image
Mobile Curtain Ad (Mobile only)
Mobile Spin Plus (Mobile only)
Skinner
Interstitial (Desktop only)
*using third party technology such as Innity, AdBro, Freakout and etc
* have minimum buy (Minimum 250,000 impressions / Cost above RM10,000)
More Example (Innity Demo):
http://network.innity.com/adtech/mobile.html
In View Video
In View Video
In Image
In Image
Mobile Curtain Ad
Mobile Curtain Ad
Mobile Spin Plus
Mobile Spin Plus
Skinner
Skinner
Interstitial (STO)
Interstitial
2. Video
Instream Video (Pre-roll)
2. Video
Ad Format
1. Static
- JPEG, PNG
2. Animated
- GIF, HTML5
Ad Format
CTR
What is CTR?
- CTR stands for Click-Through Rate
- A metric that measures the number of clicks advertisers receive on their ads per number of impressions
CTR
Formula:
CTR = (Total Clicks) / (Total Impressions) * 100
CTR Standard Benchmark
Standard Benchmark for Standard Banner is
0.10%
But, for Rich Media, the CTR varies for each ad format
Standard Benchmark
Example (Standard Banner)
Campaign: Kenanga Waqf Al-Ihsan
Ad Format: Masthead
Website: Keluarga
Duration: 2 weeks
Impressions request: 250,000
Example (Standard Banner)
Final Report
Impressions served: 250,101
Clicks: 444
CTR:
444 / 250,101
= 0.18%
Example (Rich Media)
Campaign: Maybelline
Ad Format: Mobile Spin
Website: Hijabista
Duration: 8 weeks
Impressions request: 320,000
Example (Rich Media)
Final Report
Impressions served: 320,190
Clicks: 4,874
CTR:
(4,874 / 320,190) * 100
= 1.52%
CPM
What is CPM?
- CPM is an acronym for cost per mille, meaning the cost per thousand impressions (or how many times it is seen)
CPM
Formula:
CPM = (Total Cost / Total Impressions) * 1000
Example
Ad Format: Medium Rectangle
Impressions: 200,000
Website: Mingguan Wanita
CPM: RM55.00
TOTAL COST?
Example
Cost = (Impressions/1000) * CPM
(200,000 / 1,000) * 55
= RM11,000 (not included production cost)
Q&A
Q&A