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Is it Time For A Chinese Luxury Hotel Brand?

Consumers and Challenges

- Travelers coming to China

- Frequent western visitors = more likely

- International infrequent/first time travelers = less likely

- Stronger as an investor or owner not as a creator of brands

Asian Hospitality and Development

Competition

- Asian Hospitality: desire in travel industry

- Movement to become global players

- Development of Chinese luxury brands: NUO Hotels

- "celebrate the depth and richness of Chinese culture"

- Luxury market oversaturated by micro-brands

- IHG --> Hualuxe

- GHM --> Ahn Luh

Execution and Luxury Components

http://nuohotel.wix.com/facts#!show-reel/c1tmc

- May 2015 in Beijing

- Art, cuisine, culture: Ming dynasty & Zeng Fanzhi

- Chinese restaurant, bar, spa, tea pavilion

- 15 hotels in the next 15 years in global capitals

Image by goodtextures: http://fav.me/d2he3r8

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