ETSY

SKIIP

DEVELOPMENT OF THE WEBSITE

HOW DOES IT WORK?

WHICH SERVICES DOES ETSY PROVIDE?

POTENTIAL ACTIONS (STRATEGIES)

WHERE DID IT START?

founded in 2005

"build the brand from scratch"

2.5 month to build

HOW DID IT DEVELOP?

increasing competitor for eBay

controversial views

WHERE IS IT TODAY?

over 1.7 million active sellers

over 40 million listed items

represented worldwide

SITUATION HIGHLIGHTS

started 11 years ago, 1.7 million sellers in 83 countries, 40 million items

KEY LEARNINGS

demand for handcrafted items exists worldwide (upward trend)

INSIGHTS (What promotes this interest?)

low service fees for sellers and free for buyers

trustful online payment (PayPal)

world-wide reach

website gets user deeper into site-experience

digital tutorials

IMPLICATIONS

delivery process (up to 5 days)

strong competitors of eCommerce handmade products

trust over products

seller loyalty?

POTENTIAL ACTIONS ?

SELLING

creating a shop is free

each listing is $0.20

will remain for 4 month max.

Etsy claims 3.5% of sale price

BUYING

searching is intuitive and simple

https://www.etsy.com/

decrease overall delivery timelines

(place warehouses strategically)

enhance responsiveness and engagement to lower the impact of competitors

"Guarantee Tag"

virtual try

seller and buyer loyalty program

ETSY'S RELATIONSHIP- AND MEANING-BASED ETHOS

"At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."

- Chad Dickerson, CEO