Himalayan Beat Down
The Arbitrary Group
21/07/2019
Muay Thai
In 2016 tourism accounted for 17.7% of Thailand's total GDP and one of the major contributors was Muay Thai.
A combat sport of Thailand that uses stand up striking along with various clinching techniques.
NOW
Muay Thai in the past ten years has become one of the biggest global combat sport along side with boxing.
Case
Study
Case Study
Details
In 2017
Buakaw
Gu Hui
Location: Thailand
International Broadcast : 82 countries in 4 languages
Inbound Tourist for the event: 42,105
Countries: China, England, Australia, France, Germany, Sweden, Russia, Denmark, Japan, New Zealand and Spain
Seeing the potential in Muay Thai tourism, The Permanent Secretary of the Ministry of Tourism and Sports said in 2017 that the ministry was ready to promote Muay Thai as a field of tourism.
Global
Demand
Global Demand
Insights:
1. Global demand Muay Thai event is very high
2. Main countries: USA, Brazil, UK, Canada, AUS, Thailand, Japan, China an Singapore.
3. People who travel for Muay Thai event has a higher spending capacity.
4. Organizing an international scale Muay Thai event with best fighters in the world will give our country a much needed international broadcast.
5. It will also will bring high spending tourist into our country
GOAL
Is to establish Nepal as a global hub for mega combat events.
We also aim to promote professional combat sport in Nepal.
GOAL
In doing so we increase the tourism potential of the country.
We aim to attract high-end tourist with high spending power for greater revenue.
Himalayan Beat Down
Himalayan Beat Down
An International scale event with 6 worlds best Muay Thai fighters under M1 Thailand and 6 boxing fighters.
There will be a press conference in Thailand with M1 when we announce the belt and fighters participating in the event.
M1 Thailand one of the worlds best combat sport association with worlds best fighters signed under them and we have an exclusive tie up.
M1 Thailand will ensure the news to be published in all international fighting communities to ensure maximum international audience in the main event.
M1 Thailand will create a new "M1 Nepal Belt" for us and best fighter in the world will be competing for this belt in Nepal.
We are in talks with Thai embassy as well, to bring in their support for the event.
The event will be covered and broadcast to more than 80 countries.
Event Details
1. Six Muay Thai fights with international fighters, among which 2 fight will be for the championship belt. 1 for WPMTA belt and the other M1 Nepal belt.
2. Three India Vs Nepal boxing matches.
3. One national fight for GFN champion title.
4. Format: Muay and Boxing 5 *3 minute rounds.
5. After party with an international artist.
GFN
GymKhana Fight Night
The main idea of GFN is to promote professional Combat sport in Nepal before the main event Himalayan Beat Down.
The fights will be real where fighters will get in the ring for 3 minute rounds and try to knock each other out.
Nepal has a big potential for Combat sports as we have many fighters who have preformed well both on national and international stage.
The winners of the fight will be given cash prize including the exposer they get from the marketing and the show.
But they lack big enough platform to showcase their talent through which they can make a living out of the sport itself.
Each fight will be covered with full production value to get best quality content which will be released on digital platform to reach greater number of audience.
Also high quality entertainment aspect of professional fighting sports is largely untapped.
Our aim is not only to provide fighters with a sustainable platform but also to create event and shows where we aim to engage large group of audience.
Event Details
1. Four GFN events between 2019 and 2020
2. First event on 9th Aug 2019
3. Three boxing fights and 3 Muay Thai fights
4. 5*3 minute rounds. Semi-pro rules
5. Expected crowd: 300
STRATEGY
Phase 1
Phase 3
Phase 2
TIMELINE
STRATEGY
Final Event
4 GFN Events in span of a year
Start promoting HBD in international market
Sponsorship Mileage
1. Match broadcast through paper view across 80 countries. (Main Event)
2. Live match coverage broadcast in Nepal only.(Main Event)
3. YouTube match video. (GFN and Main Event)
4. Ring and player branding (GFN and Main Event)
Sponsorship
Mileage
5. Digital marketing campaign (GFN and Main Event)
6. Newspaper ads. (Main event only)
7. Pre fight press conference, media day, open workout and weigh in's (Main event only)