Channel

Example:

1. Your hotel has 20 rooms and it has agreements with

Booking.com, HRS and Expedia

2. Hotel Spider sends your rates and availabilities to these three

platforms

3. A reservation for a room is done by Booking.com

4. Hotel Spider records this reservation and presents it to the

hotel manager

5. Hotel Spider updates room availabilities on the other

platforms (now only 19 rooms available on all platforms)

OTA/GDS Connectivity

• Direct interface to the most important booking platforms
• Global presence with dynamic availability and rates
• Easy, central management of all booking channels
• Detailed analytics and statistics

OTA/GDS

DASHBOARD

WHO CAN & HOW TO BECOME A USER?

• View booking turnover, marketing spend, ROI, and more
• See data by channel or aggregated
• Get feedback on quality of inventory
• Monitor checkout funnel to pinpoint where guests are dropping out

DASHBOARD

Boost direct sales through hotel website

• Responsive design for all interfaces (mobile, desktop and tablet)
• Customizable and visually compelling interface
• Drives higher conversion rates
• Enables direct bookings via Facebook
• Flexible pricing and booking conditions
• API tracking

DIRECT SALES

• Canadian owned company founded in 2007
• Headquartered in Vienna, branch office in Innsbruck
• Used by more than 9.000 hotels in 108 countrie

METASEARCH

• Establish a presence on all important metasearch engines
• Increase direct bookings
• Automate bids and optimize marketing budget based on channel performance
• Manage and understand distribution and marketing costs
• Upsell guests and nurture relationships
• No required displacement of existing technology

One single interface

METASEARCH

• Individual and chain hotels
• Hotel management companies and hotel owners
• Travel clubs
• Travel agencies

PMS / CRS integration

• Efficient, easy implementation and integration
• 2-way interfaces
• Direct transfer of prices, availabilities and reservations
• Reduced time and maintenance costs
• Fewer costly errors
• Easy setup for new PMS Partners

PMS/CRS

Channel management

Channel management system

- created by Tourisoft Sárl

- small family owned company

- their aim is to:

”To imagine, develop and

sell high value solutions for the

hospitality branch, whilst providing first

class support.”

„Like a spider in the centre of his web, position your property in the centre of your online distribution network”

-transmits your rates and availabilities to the online reservation portals

-uses exclusively certified two-way XML interfaces

-only one system to update!

PARTNERS

Subscription

HOW DOES IT

WORKS?

ADDITIONAL FEATURES

1. Hotel Spider with your PMS

2. Spider Reception

3. Spider Booking Engine

SALES

CHANNEL

MANAGEMENT

BENEFITS

COSTS

GOALS

- Specific goals for each channel segment

HOW?

CHANNEL MANAGEMENT IN TOURISM

Definition

1. SEGMENT CHANNELS BY

CHARACTERISTICS

How can we best support customers in the

selling and marketing of our products?

- Design support programs for your channel that meet THEIR needs

SALES

CHANNEL

CUSTOMIZATION

- Diff. products suited for each segment

- Create appropriate messaging

- Upsell opportunities

- product training

- co-op advertising

- seasonal promotions

- merchandising

A process by which a company creates formalized programs for selling and service customers within a specific channel.

- needs, buying patterns, success

factors...

SALES/

MARKETING

PROGRAMS

PRODUCTS

- online software

- effective use of distribution

channels

2. CUSTOMIZE CHANNEL MANAGEMENT PROGRAM

Effectively using various sales channels

POLICIES

- Construct well-defined polices

- Keep the unique characteristics of each segment in

mind