- MEGHA
- JYOTI
- SAURABH
- UJJWAL
- SIDDHARTH
- MOHSIN
- Backward integration of operations.
- Investment in capacities.
- Cost control at every stage.
- All distribution and channeling activities in conjunction with other operations.
- Market creation.
Consideration While Making The Price
- Initially, Nirma was targeting the rural area in 1970-1990's.
- Later on they shifted their focus to lower and middle urban areas.
- Value proposition for money.
- Acceptability of credit term.
Now a company has 15000 employee and yearly turn over 25000 cr. approximately
VALUE FOR MONEY CONCEPT
- Introduced the same at an astonishing Rs.3 per kg
- Leading brand (surf) was then priced Rs.13 per kg
- Rural area focus
- Flat, efficient, robust distribution network
-Aggressive media strategy
STORY OF SUCCESS
- At the starting of the company Dr.Karsanbhai patel was making Detergents in the 100 sq.ft. back yard of his home, a village in Gujarat.
- Using bare hands and bucket once the mixture is ready, he used to pack them in polythene bag and use to sell door to door.
INTRODUCTION
- Started as a one-product one-man outfit in 1969 by a chemist karasanbhai patel, at Ahmedabad.
"it all started to earn side income, and at the stage,i had never imagined this kind of success."
- karsanbhai patel, CMD, Nirma Ltd
GUIDE:
DR.VIJAY PRAKASH ANAND
- The company's mission to provide, "Better products Better value, Better living" contributed a great deal to its success.
DR.KARSANBHAI PATEL