RYANAIR : The Low Fares Airline- Future Directions ?

Ryanair's recipe for Success

Questions

Brexit

Michael O'Leary :

"MBA students come out with:

'My staff is my most important asset.' Bullshit. Staff is usually your biggest cost. We all employ some lazy bastards who need a kick up the backside, but no one can bring themselves to admit it."

Long Haul Flights

"New Market Segment"

"International Market"

"Stronger competition"

"Merger With a popular Airline"

Southwest Low Cost Model

Low Cost Operation

• Secondary Airport & Cities

• Minimize Cost

• Single type Aircraft Fleet

• Improving Efficiency

• Point to Point Flights

• Cost Culture

• Best Operating Margin in the Industry

First In Europe

Source : investor.ryanair.com

Michael O'Leary

Ancillary Revenue

• Low Cost Culture

• Priority Boarding

• Charge for Check-In Luggage

• His Philosophy

• Charges Airport Check - In

• No Pre Booked Seats

• In-flight Food & Beverages

• Management of Resources

Source: investor.ryanair.com

Sit back and Enjoy the Ride

Overview

Is it Sustainable on the long run

1rst Low-fare, no Frills Carrier in Europe.

Recipe for success

RYANAIR : The Low Fares Airline- Future Directions ?

How to Stay Ahead

Cost-Cutting Culture

Consistently reporting Earning in excess of 20%

Team 12.3

Sou

S

Facts & Figures

86 Bases

1800 Flights/ Day

Ryanair Business Level Strategy In the long Run

1800 routes

Gianni MANCA

Augustin MASSOT

Alexandre VIALA

Justine BARSALOU

Jan KRAUS

Thibaut ROUSSEL

33 Countries

200 Airports

360 Boeing

11 500 Employees

119 Million

The effectiveness of Ryanair in delivering its strategy in comparison with Competition

€

*

Source : airlinefocus.wordpress.com

* Cost per Available Seat Kilometer

What makes Ryanair Unique

Core Competencies

- "No Frills" Strategy

- Management Team

Temporary Competitive Advantage

- New Fleet

- Michael O'leary

- Cost Conscious Culture

Competitive Advantage

- Cash on hand

Sustained

Competitive Advantage

Take Aways

Our recommendation to improve Ryanair Strategy

• Built a Low- Cost Culture Organization

• Strong Leadership

• Pay close attention to risks , to stay Ahead.

Recommendations

• Focus on Oil Hedging & Currency Trading Practices

• Improve Customer Perceptions & Public Image

• Keep on eye on " The After Michael O'Leary "