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While the commercial targeted towards women says that ladies are supposed to do all the cooking and cleaning and child care, the male targeted commercial gives men just one requirement: don't smell like a lady
Having broken traditional gender roles, the men in this commercial over correct their behavior in an effort to reaffirm their masculinity.
This commercial portrays women as being the weaker sex by implying that their husbands should have serious concerns when they are out on the road independently.
Men are supposed to be strong and masculine and "superior" in intellect while women are weak and dependent
The mass media is constantly barraging women with images that portray what is considered to be the "ideal body." Such standards of beauty are almost completely unattainable for most women; a majority of the models displayed on television and in advertisements are well below what is considered healthy body weight. Mass media's use of such unrealistic models sends an implicit message that in order for a woman to be considered beautiful, she must be unhealthy.
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While women's magazines focus on looking pretty and staying skinny and finding better ways to connect with your man, men's magazines focus on sports, news, ambition, and staying in shape.
Newspaper articles that target men and women are also similarly divided along gender lines.
Mass media can come in many forms. These forms can be subdivided into two groups:
In an effort to substantiate the media's influence on body image, a study was carried out at the University of Wisconsin Stout. Forty-three undergraduate students voluntarily participated in the study.
Television plays a major role in defining gender roles by way of commercials and television shows. Advertisements for an array of products depict men as being strong and masculine while women are portrayed as dependent delicate flowers. Lets take a look...
The mass media plays a major role in the process of gender socialization because it bombards individuals with ideas and images of what men and women are supposed to be.
Gender socialization is the process by which individuals are taught to behave as acceptable males and females in society. Although people are biologically male or female, their behavior is either feminine or masculine. These differences in behavior are culturally created.
The term mass media refers to a medium of communication that is designed to reach the mass of the people.
Television shows and movies also play a major role in reinforcing typical gender stereotypes. they constantly remind the public of what a men and women are supposed to be.
Obvious examples of gender socialization can be found in magazines. Magazines that are targeted at women are markedly different than those that seek a male audience. Lets take a look....
The images portrayed in video games also contribute to the ideas of gender characteristics. Male characters are, in most cases, extremely muscular and skilled in the use of massive assault weapons while female characters are, if not damsels in distress, dressed in revealing clothing. Although female characters may be portrayed as strong and independent, their slutty clothing makes them less respected than male characters.