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The Ultimate Salad Business Plan

Lawrence Mosley

Updated March 31, 2011

Transcript

Mr. Klatt

Bus122

Principles of Business and Management

The Ultimate Salad

by Lawrence, Mosley

Executive Summary

Restaurant selling salads with an attitude
Healthy and cheap price
Right outside Fort Lee

Mission Statement: The Ultimate Salad is here to bring the most tasteful, freshest and healthiest food to our customers, while providing a pleasant environment to enjoy it in.

Specific Objectives

Year one repay loan and spread company name
Year two make 100k profit
Year three open new store in Richmond

Product

Freshest vegitables
Leanest variety of meat
Many Cheese's and other toppings

Service

Outstanding service is the number one goal
Make the customer feel like they at home
open 7days a week 10AM-9PM

Competition

Subway
Panera Bread
McDonalds
Burger King

Sourcing

Minority enterprise small-business investment companies (MESBICs) to acquire a $60,000 small business loan.

Start Up Cost

$ 29,275

Taget group

25-35 physicaly fit 30k-40k

dollars

35-45 mature looking to stay healthy 35K- 55K dollars

Soldiers from on base

Lunch break
Going home

Selling approach

Loacl farmers markets (B2B)

Market

Fliers
Social Networks
Post news Paper

The Ultimate Salad Team

8 people family first year no cost

following years 80k-90k

Finantial Projection

First year repay loan
100k profit second year
200k third year

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