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Transcript

By the Numbers:

Critics said:

Film Description:

Fast facts:

Source Material:

“. . . two hours and nine minutes, or about two hours too long, give or take. . . A lot of fluorescent, 7-Eleven-tinted images flash by, any of which could easily be removed or re-arranged without significantly disrupting the film's continuity, because it has none...” – Jim Emerson for rogerebert.com

Budget: $120 million

Domestic gross: $43 million

Foreign gross: $50 million

Total gross: $93 million

Total losses: $27 million

“Kids may like it for all the bright colors and relatable young characters, but a year from now it’s unlikely anyone will remember or care about Speed Racer, except as that other movie from the guys who made The Matrix.”

- Josh Tyler for cinemablend.com

Speed Racer

aka Mach Go Go Go

Japan - 1958 book

USA - 1967 animated cartoon

-Speed Racer’s family owns Racer Motors

- Older brother Rex

- Speed is a successful racer

- Racing contract with Royalton Industries owned by E.P. Arnold Royalton

-Willy Wonka-esque tour of Royalton factories

- Speed turns down deal

- E.P. Aronold Royalton sets out to ruin Speed’s career with death threats and lawsuits.

- teams up with Racer X to race in the same race his brother died in

- Casa Cristo 500 & Grand Prix

Starring: Emile Hirsch, John Goodman, Susan Sarandon, Christina Ricci and Matthew Fox

Larry (Lana) & Andy Wachowski (The Matrix)

CGI team: CIS Hollywood (Fantastic Four)

Release date: May 9, 2008

Competing blockbusters: Iron Man & The Chronicles of Narnia: Prince Caspian

“too long for kids to sit still and too frenetic for their parents.”

– Claudia Puig for USA Today.

Why it failed:

ambiguous target market

Speed Racer

CGI/anime style

release timing

A failed blockbuster analysis

by Katie Denta

failed insurance of all-star cast

CMLT C-392

June, 4 2013

Scene breakdown:

- series of close-up fast cut shots & swipe cuts

- video game-like race sequence shows the juxtaposition of the artificial racers on the CGI track against the live actors cheering and watching from the stands

- flashbacks to earlier sequences that motivate Speed, as evidenced by his audible thoughts

- slow motion stunts

- characters standing, staring with mouths open (show the audience where to look)

Suggestions:

- Narrow the films target audience

(Animated kids film or racing live action film for older audiences)

- If kids, shorten the film

- If teens/adults, soften the ADD colors and cuts and strengthen the plot

- Get rid of the pet monkey

- Focus the marketing campaign on the target audience, don't try to bombard everyone from dozens of platforms. Choose three or four, focus.

- More realistic CGI. The colors were too immature, take note from Iron Man & make things look somewhat realistic and not like "The Wiggles"

- Choose a better release date, know what you can & can't compete with.

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