Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Strategy No. 2:
Total population count of
Metro Manila - 11,796,837
Target market size - 6, 673, 492
It searches for new products that would answer the consumer’s needs as well as uplift their lives with these discoveries; safety and nutrition are given the highest priority.
Reason for Brand Extension:
The Usage, Attitude and Image Survey conducted involving 100 respondents indicated that:
CDO provides convenience to mothers seeking for nutritious food that is easy to prepare.
Gender : Female
Age : 25- 50 years old
Income Class : Lower B, C and D
Region : NCR (National Capital Region)
Occupation : Housewife, Working moms Psychology : Health-conscious mothers, looking for healthy and easy to prepare breakfast for their family.
Gender : Male and female
Age: 4– 12years old
Income Class : Lower B, C and D
Region: NCR (National Capital Region)
Occupation: Nursery level, Kindergarten level and Elementary level students
Psychology: Looking for delicious and easy-to-eat breakfast/snack food, fond of eating hotdogs.
g. 36% of our primary target market said that CDO Bibbo is the brand of hotdog they usually buy and 34% usually eat CDO Bibbo hotdog.
f. 300 respondents or simply all of our primary target market are familiar with CDO Bibbo hotdog.
h. 75% of our primary target market responded YES they will buy, if ever there would be a hotdog fortified with vegetable be available in the market.
Feature product on food and lifestyle magazines such as Good Houekeeping and Yes!
Feature on TV shows such as Umagang Kay Ganda or Rated K.
Television Ads 4,557,000.00
Posters (P125 x 30pcs) 150,000.00
Social media (Company website) 93,000.00
Social media (Facebook, twitter) No expense
Newspaper 1,475,056.00
Magazine 3,577,000.00
TOTAL 9,852,056.00
Promotion Strategy No. 1:
“Promote the health benefits of the new product extension”
Set up kiosks in supermarkets that would offer moms and kids a ‘free taste’ of our new product extension.
Interactive promotions (school tours and free taste promotions in supermarkets)
TV commercials which will be aired in between daytime shows in ABS-CBN.
Heavy advertisement on television to support the product in building brand awareness to our target market and promoting the health benefits of Malunggay.
A healthy hotdog that will replace unhealthy snacks in school canteens and promote awareness of its health benefits.
With the added ingredients and health benefit of our product which is the moringga extract, it would be reasonable to increase the product price for more product value.
Supermarkets are the ‘go-to’ destination for moms who shop for groceries and it is one of our biggest distributing landmarks so it would just be logical and practical to set up free food tasting kiosk to aid with the launch of our new product.
Advertisement on television that would help the product gain popularity and inform the market with our product's health benefits.
2013 Net Sales =P430, 637,815.62
Net Sales Increase annual normal increase (22.27%) = P95, 903,041.54
Add: Net Sales increases due to Action Plans:
Target School Canteens = P69, 600,000
Promote Health Benefits of the New Product Extension =P1, 155,840
Free Tasting in Supermarkets =P963, 200
Total 2014 Incremental Net Sales = P167, 622,081.50