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Media and Cyberpolitics
Media and Cyberpolitics
History of Media in the US
Managed New
Pulitzer and Hearst
Penny Press
Mass-Readership
Newspapers
Yellow Journalism
Radio
TV
Cable
Internet
Blogging
NBC -1926
The Media and Political Campaigns
Narrow Casting
Three types of television coverage:
Podcasting
Advertising
political debates
image shaping
Function of Media
Reporting the News:
* unbiased information about the things going on
Television is King
Entertainment:
* ratings
* TV shows are used to introduce and
controversial ideas into society.
News-Type Programming has increased three fold.
Socializing New Generations:
* morals
* traditions
* diversity
* history
* values
Identifying Public Problems:
* setting public agenda
* uncovering/exposing wrongdoings
* present public policy alternatives
* foreign policy and domestic issues
Providing Political Forum
* notify the public of issues
* "presidential" new coverage
* provide the public with an outlet for
concerns
Television is less informative and less complete than newspapers.
"A picture is worth a thousand words."
Making Profits:
* most money is made through advertising
* must remain non-controversial
* DUCK DYNASTY
"if it bleeds, it leads."
Sound bite oriented