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Átirat

Financial Summary

Situation Analysis

  • Political Forces: MARINA

  • Economic Forces: GDP+Inflation rate

  • Socio-cultural Forces: Domestic package service

  • Technological Forces: Easy transactions

  • Environmental Forces: Marine Pollution

  • Legal Forces: Legislation

  • SWOT Analysis

Industry Analysis

  • Industry structure

  • Market

  • Competitors:

- Solid Shipping Lines Corporation

- Oceanic Container Lines

- Moreta Shipping Lines Incorporated

Service Offerings

  • Pier to Door
  • Pier to Pier
  • Door to Door
  • Door to Pier

Company Profile

Critical Issues

  • As viewed by the Industry
  • As viewed by the Public

Critical Success

  • Domestic liner shipping company

  • 1972

  • 7 Vessels

  • 10 Major Ports

  • 4 services

  • Mission = needs + solution

  • Vision = quality+excellence+safety+governance

  • People
  • Route System
  • Efficient Cost

Marketing Strategy

Marketing Plan

  • Market Share
  • Marketing Objectives
  • Mobile Advertisement
  • Print Advertisement
  • Internet Advertisement
  • Newspaper Advertisement
  • Consumer Website
  • Team Building
  • Sponsorship
  • Tracking System
  • Lease Spaces

1. Increase market share by three (3) percent annually through direct marketing

2. Build strong customer relationship through various programs

3. Make the company accessible to the market

  • Financial Objectives

1. Increase freight revenue at least by five (5) percent annually

2. Decrease operating expenses, particularly boarding expense by three (3) percent annually

3. Increase net income by five (5) percent annually

designed by Péter Puklus for Prezi

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