BUBBLE TEA

Objectives

Evaluation and Conclusion

• To help each other to grow the business and tea culture in Malaysia
• To become known as fresh tea specialist

Type of Organization

Profit Oriented

Product & Services

Type of Business

Indpendent / Privately Owned

Boba Bubble Tea competition in the food & beverage industry is widely varied. Direct competitors are other established brand manufacturers, such as Chatime, Come Buy, Gong Cha, and Cool Blog.

In such a condition, the best investment opportunities will be awarded to companies that have the ingenuity and creativity to meet the customers' demands for bubble tea beverages in an industry driven by economic conditions, demographic trends, and pricing.

The company's management is confident that the Boba Bubble Tea can achieve its aggressive sales forecasts. In addition, Boba Bubble Tea management has carefully considered its market, potential customer base, and its ability to grow its sales average to capture more customers of the beverage industry.

Boba Bubble Tea has the potential to become a highly regarded resource in local markets. Due to the company's aggressive marketing strategy, establishment of the company as a "unique" entity in its industry, careful development of its products coupled with strategic partnerships with some of the industry's supplier, and the company's profitable business model, Boba Bubble Tea has the potential to provide the best experience of having fresh drink to potential customers.

For Boba Bubble Tea to achieve status as one of the leading bubble tea brand, we have set up the best business plan with marketing strategy. We have been conducted observation in the beverage market and achieved idea and reference on how to start a business and become successful. To achieve our brand promise and commitment, Boba Bubble Tea will continue to serve the best quality beverages and cultivate a modern tea culture in Malaysia.

• Major Products : Bubble Tea
• Category : Beverages
• Service : Dine-in and Delivery

Competitors

Stakeholders

Chatime, Gong Cha,

Come Buy, Cool Blog

Primary

Owner - manage and take control of overall business

- responsible to the company

- involve in decision making

Employees

- take care service of the business in good rating

- secure and assist the owner to bring success

on the business

Customer - external stakeholders, provide the cash flow

Secondary

Supplier - provide the ingredients

Media - promote and increase the popularity

of the business

Company Overview

Boba is a bubble tea shop offering

the authentic tea experience. Our

target is to becoming known as fresh tea specialist and we are working close to achieve our mission. Boba commited to delivering fresh and high quality tea combined with our special ingredients with outstanding and efficient customer service.

SWOT Analysis

MPU 3343 - Business & Entreperenurship in Malaysia

BOBA BUBBLE TEA

Weakness

Strength

• Low brand identity
• Unstable management
• Do not have subsidiaries
• Attract new customers
• Local ingredients

• Huge range of product flavor
• Independent business
• Customized flavor
• Seasonal flavor
• High quality ingredients
• Unique design of packaging
• Modern design of outlets with free WIFI

Opportunities

Threats

Customers (Target Market)

• Outlet expansion
• New flavors and products
• New technology and innovation

• Huge competitors
• Change in taste
• Health conscious among customers

Nur Fadzlina Mohd Fuad 1112703486

Luke Jeremy Van Huizen 1122701680

Michael Simon Sivasothey 1122702384

Renaldi Adiguna Saputra 1122700843

Abdullah Ammar 1122703446

Angga Octaviano 1111112483

Marketing Strategy of Boba Bubble Tea

Business Model

Product / Service

Place

• Age : 18-25 Teenagers and Young Adult
• Gender : Male and Female
• Education : Undergraduate
• Occupation : Students
• Income : RM500 - RM2000
• Race : All races
• Geographical Location : Urban Areas

• Strategic location of outlets
• Targeting schools and

universities as our main

location

• Provide high quality bubble tea drink
• Use high quality ingredients with minus additives and preservatives
• Individually prepared by trained employees
• Customize flavor by customers
• Variety options of toppings
• Use high technology of tea machines
• Friendly staffs

Price

Promotion

• Affordable price
• RM6 for regular size and RM7 for large size
• RM1 for additional topping
• RM7 for seasonal flavor
• Basically the price range is between RM6-RM10

including GST

• Introduce 'Flavor of The Day'
• 50% discount for that promo
• Only valid during weekend
• Special price on 3rd week

of the month

• Membership card