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Two people are having a conversation: Person A and Person B
Person A: I'm trying to decide if I should buy Kitchen Aid or
Whirlpool appliances.
Person B: Well Oprah says that Kitchen Aid is the best so you
should buy Kitchen Aid.
Person A: What does Oprah know about kitchen appliances?
Person B: I'm not sure, but Oprah would not say it if it wasn't
true.
When a statement is argued to be correct because the statement is made by a person or source that is regarded as authoritative.
When an authority figure says a statement, it may be believed to be true when the statement might not be factual.
Example:
My mom once told me that girls would go crazy for boys if they learn how to dance. Therefore, if you want to make the ladies go crazy for you, you need to learn how to dance.
Other Examples
Individuals sense of "what is true" is flawed because they trust and believe the person making the statement. The statement is not valid, factual, or true.
This fallacy is commonly used in ads/commercials .
Think about it....
What does the celebrity really know about that product? Are they qualified to sell the product? Do they even use the product?