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Qualitative date

we have also chosen to use qualitative data, focus on numbers, for example what percentage of the population is interested in club nights. The response rate is not always high and incentives are usually needed to gain responses , but these types of surveys have a great advantage as they can reach large geographical areas

The beaches

The beaches of the Balearic Islands are the best in Europe but also in the world and are characterized by a crystal clear, bright and very clean sea.

Strengths

Nightlife

Gastronomy

Ibiza's nightlife is something that even the less accustomed to parties and parties have to try in Ibiza.

The cuisine of the Balearic Islands is varied and tasty because it offers dishes of meat, fish and vegetables.

The Isla Blanca has always been one of the most popular summer destinations, especially

among Italians. It will be that the star of the Balearics is the island that does for everyone.

Nightlife, entertainment, clubs and nightclubs where to romp until dawn are not the only

attraction: just knowing how to choose the right places and Ibiza proves to be a suitable

destination for those who do not like the crowds, a perfect place to relax and recover

energies, walking, pedaling, paddling and swimming, without being overwhelmed by

tourists.

method to collect data and type of market segment to address

we have decided to carry out a virtual survey and publish it on the most developed social networks to understand what can be the places and attractions to visit. For children between 18 and 25 years

1. Accuracy – what you gather will be more accurate and timely.

Deeper Insight

5. Ownership: The research is unique to your requirements and the insight you gain from it can give you an edge over your competitors.

Primary or secondary research ?

we have decided to use the primary researche. For 5 reasons:

4. Results

3. More Control – primary research gives you more control about how to collect the data

and how you will use it later

high costs of hotels and ariplanes

Weaknesses

In the meantime, we have decided to reduce the days from 7 to 5, and to stay in an apartment and not in a hotel so as to save as much as possible

Suggestions how to address weaknesses

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