China Dream

China Dream

What is soft power?

Soft power is the ability to get what you want through attraction rather than coercion or payment (Nye, 1990)

Sources of soft power

Sources of soft power are identified as three intangible resources:

1. Its culture (in places where it is attractive to others).

2. Its political values (when it lives up to them at home and abroad).

3. Its foreign policies (when others see them as legitimate and having moral authority).

Media criticism of China Dream

What is power?

Sources of Chinese 'soft power'

Discussion and Conclusion

Yupei Zhao (PhD) Department of Media and Communication

yz134@le.ac.uk

Mengjie Jiang (PhD) School of Education

mjj16@le.ac.uk

• Global Times-"China Dream" in new President Xi Jinping's maiden speech would unite the country's seemingly fragmented society amid increasing scepticism and disillusionment among some members of the public.

Culture:

•  Confucian culture (social harmony, ritual, filial, piety, and compassionate) has a huge impact on the Ease Asia (Nye, 2012).
•  Chinese studies; HSK (Chinese proficiency test); Confucius Institutes (Lo & Pan, 2014).

• USA today- the propaganda blitz feels familiar as the bureaucracy "defaults into what has worked before." But the China Dream boasts new elements, It's part of a general rethink about how the party is going to supervise a more outspoken and dynamic society," . "There's not a lot of traction for slogans anymore, so there has to be a strategy that reaches out to people."

(Source: http://jrbenjamin.com/category/political-philosophy/

Political Values

Power is the ability of A to get B to do something he would otherwise not do (Dahl, 1957).

Power is the ability to influence the behaviors of others in order to get the outcome one wants (Nye, 1990).

• Joined the World Trade Organization (Zhang, 2010).

• Century Weekly- government must downsize more, "hand over power to the people" and accept more public supervision; government reform and political reform are inseparable

Foreign Policy:

• ‘Maintain friendly relations with our neighbours, make them feel secure, and help to make them rich (mulin, anlin, fulin).

Whose dream?

-Gill & Huang (2006)

• CNN- Mr Xi's "China dream" will not turn into another "daydream" with no progress on political reform, worsening bureaucracy and corruption, acute social conflicts and "public grievances ready to erupt like a volcano".

• Maintaining world peace and promoting common development。。。（Gov。.cn, 2012).

what is 'China Dream'?

Realizing the great renewal (rejuvenation) of the chinese nation is the greatest dream for the chinese nation in modern society. - Present Xi. in Nov. 2012

China dream vs. American dream

Dream is about?

- Prof. Shi (Stanford Ph.D and tenure associate professor at National University of Singapore)

whose dream?

Is the dream of people, we must realize it by closely depending on the people, we must incessantly bring benefits to the people. - - Present Xi. in Nov. 2012

How to realize?

• the Chinese dream is to realize the great rejuvenation of the Chinese nation, whereas the American dream is to realize personal success;
• the Chinese dream depends on the Chinese themselves, whereas the American dream requires the resources of other countries;
• the Chinese dream is about the harmonious happiness of the masses, whereas the American dream is about the freedom and enjoyment of each individual.

To realize the Chinese road, we must spread the Chinese spirit, which combines the spirit of the nation with patriotism as the core and the spirit of the time with reform and innovation as the core - - Present Xi. in Nov. 2012

When dream will come true?

Outline

How western media criticize?

• What is China Dream?
• How to achieve 'China Dream'? - soft power.
• Media criticism of China Dream
• a case study of American Media Shaping the public opinion of China
• Conclusion

Limits of Chinese 'soft power'

• In 2006, the modern naval expansion into the Indian Ocean has created suspicions of Chinese naval ambitions, which has let to the climate of mistrust.
•  After the Olympics, human rights activists and domestic political censorship undercut the soft power.
• Although China has attractive culture and great resources, it is not strong in marketing the cultural products.

The importance of soft power

In January 2014, Xi JinPing gave a speech vowing to enhance China’s soft power and cultural diplomacy to promote a favorable image of the country abroad, because:

• It could help to achieve 'China Dream'.
• It could help to recapture Chinese cultural influence.
• It will decide whether China could be a world power.

- (Xihuanet, 2014-01-01)

Xi noted that the publicity and interpretation of Chinese dream ought to be integrated with cultural soft power.

-(China Daily, 2014-01-01)