MaggShots Photography Business Plan Presentation

Markets Description

Goals, Objectives, & Keys to Success

• Primary - Engaged Couples
• Secondary - High School Seniors

• Providing timeless images through professionalism and skill in the art of photography.
• Offering top selling, personalized products
• Making the customers feel right at home by giving exceptional customer service.
• Enriching the lives of others through photography

Marketing

Summary

• Capturing those timeless moments that will last for generations.

Established in 2008

Data

• Over 45k weddings per year in DFW
• Average cost of a wedding is over $24,000
• 790 Photographers in DFW
• 3,250 Photographers in Texas

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• Over 3,500 High School Seniors in Flower Mound
• Over 30 Private schools and day care centers

Saturated Industry >> Stand out from the Crowd

• Offering stand-out products
• Connecting with favorite venues
• Connecting with favorite vendors and giving them incentives to refer MaggShots
• Connecting with favorite wedding planners, so brides see MaggShots FIRST
• Quality Referrals

• Executive Summary
• Mission
• Market Data
• Target Market

Target Markets

• Engaged couples
• High School Seniors

Products

Promotion & Advertising

Offer Variety

• Prints
• Digital Images
• Albums
• Wood Blocks/Prints
• Accordion Books

Quality

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Quantity

• Chandler's Gardens - Celina, TX
• The Venue at Waterhouse - Celina, TX
• Avalon Legacy Ranch - McKinney, TX
• Rustic Grace Estate - Van Alstyne, TX

Office & Studio Space Location

Technological Advances

Five Forces

Promoting Senior Photography

• Distribution at Schools
• Through Senior Reps/Spokesmodels

• 70 million users
• Huge brand opportunities

• 271 million users
• 53 million users added in the last 12 months
• Free Marketing

• 1.28 billion people
• 829 million people log on daily
• 30 million brands (pages)
• "Free" Advertizing
• Paid Ads

• 300 million active users
• Best free marketing tool for photographers
• Booking weddings and portraits through instagram
• Followers are guaranteed to see your image

• 83 percent of active users prefer to follow a brand than a notable celebrity
• 73 percent of active users prefer to follow a beauty brand than a notable makeup artist
• 70 percent of active users prefer to follow a hair care brand rather than a notable hair stylist

• Any image can be pinned with just one line of code on a website
• Free Marketing
• Promoted Pins

SWOT

Opportunities

• Marketing through social media
• Associate brand for more leads

Strengths

• Specialization
• Target for a specific style
• DFW area

Threats

• Competition

Weaknesses

• Lack of Time
• Over saturated market