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Lidl SWOT analysis presentation
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Transcript
Opportunities
- Following health trends: free from, vegan, organic
- Tech revolution: push app
- Self service checkouts
Threats
Weaknesses
- Growing customer concern for produce welfare - are my groceries ethical?
- Customer loyalty - what commits me to return?
- Differentiation from competitor [Aldi]
- Stock availability and disorder at busy times/ end of day
- 'Rushed out' at checkouts
- Somewhere for a catchup shop, not a comprehensive shop
Lidl SWOT analysis presentation
Strengths
- Strengths, weaknesses, opportunities and threats facing Lidl from a customer shopping experience perspective
Thank you for listening
Can I answer any questions?
- Price Vs. Quality
- Market Growth and popularity: Grocer of the Year 2015
- Product selection - 1 to 3 choices
- Store standardisation and accessibility
Lisa Williamson:
SWOT analysis
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