Product Name

http://www.glamour.com/fashion/blogs/dressed/2010/07/a-totally-weird-trick-for-maki.html

• Women age 18 to 35 years old
• PRIZM Model
• According to the VALS Model I am targeting women motivated by achievement, leading them to purchase items to show off their success
• The accelerating factor of the improved status of women affects my product because without the rising discretionary income of women there would be little to no market for my product

Poise

"Beauty doesnt always have to be pain"

Where

Sourcing

Style

• My product will be made in the U.S. because the advantages of offshore production are dwindling
• workers are demanding higher wages, higher priced duties of importing and the fluctuation of gas prices and the requirement of a large bulk order most offshore manufacturers have

• Department store (specifically store department)
• Attract women shopping for shoes within the bridge, contemporary and better level (price of good would not be priced in that range)

• The high heel is most definitely a classic pertaining to the simple design of an elevated heel over the toe, but other design variations are just considered trends.
• Still in culmination stage
• Used throughout all seasons
• One size fits all, wide range of colors, waterproof, thin to allow women to wear with a variety of shoes

Domestic Production

Offshore Production

Pros:

• Cheap labor
• Possible higher quality goods

• Increased job growth
• Help strength the U.S. dollar while helping to lower the deficit
• Support one's country and economy

Cons:

• Terrible working conditions for foreign workers
• high duties on importing of goods

• Higher manufacturing costs
• possible lower quality goods

Production

Inspiration

Target Market

Display

Marketing

• Use manufactured fiber, Spandex
• Work mostly with apparel manufacturer: to make sure the material is cut and sewn into the appropriate shape

• Department stores offer a range of quality and price ranges for every customer
• Divided into separate divisions for the shopper to easily navigate around the store
• Ex: Macy's, Nordstrom, Dillard's and Von Maur
• Availability and Affordability
• Displayed right next to many brand name high heel and pump designers
• Slogan: "Beauty doesnt always have to mean pain"

• Product that would benefit me and make staying fashionable more comfortable
• Shoes, especially high heels, wedges, pumps, are my go-to items but because of my clumsiness, there was always the decision between stability and being comfortable or accepting the all too famous saying "beauty is pain"
• Odd tape trick helped relieve pressure and created centered balance
• Scientific truth to the trick
• Disadvantages to the trick
• Spandex band worn to fit these toes which can be worn with pumps, open-toed heels and wedges

• Product for the present: businesswomen and using shoes as not only as an accessory to an outfit but becoming the main focus of an outfit
• Interest women with trouble with balance or discomfort in heels but still want the ability to wear them without worry

• Convienence and Differentation
• Strategic alliances produce continuous improvements, greater rewards, more information and performance.
• Advertise through publicity
• Trade Shows

Market

Category

• The best market for the product would be in New York City because they are the major U.S. market center for shoes
• The Fashion Footwear Association of New York
• Fashion Headquarters
• Urban cities and the communities along the perimeters

• Accessories, specifically women's shoe accessories
• one-size-fits all
• priced around $20 to $30
• Educate consumers on what my product is through advertising and good product packaging
• Accessories = impulse buys