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- Feature 1 & 2 (identify the key social influencers, Brand/Topic Model)
- RealTime Dashboard for visualise the Influencers impact and how it influence
- Total estimated fee is about: 300.000.000 VND
+ Buffer (15%): 345.000.000 VND
Amazon Services ($1,000 USD/month), Testing Environment (Computer, Labeling, Marketing Expert)
Project Owner & Solution Architect: 1 member
Data Engineer: 2 members
Data Scientist : 1 members
Front End Engineer: 1 members
Total: 5 members * 12 month = 60 MM
- Identify the competitors
- Track and monitor the competitors behaviors using social listening
- Visualise Activities through Realtime Dashboard
- Provide the attack/defense strategies
- Measure the effectiveness of marketing strategy by a score
- Provide the marketing strategy for maximum the outreach
- Choose the right people for the right time, right place.
Measuring the attitude of social network users towards a brand
Leveraging the insights with our recipe development strategy, we created recipes that included other popular talked about fruit so it would be more relevant with key influencers.
In the new world of digital relationships, word of mouth extends well beyond recommendations from friends and family into the realm of influencer marketing.
We learned we could expand our visibility and awareness by partnering with other fruits entities and expose ourselves to those organizations’ audiences and advocates.
Will Davison a popular race car driver tweeted about the smoothie he was drinking. One of the ingredients was kiwifruit. One of his fans mentioned how the smoothie would keep him regular so we joined the conversation.
A Sports Illustrated article featuring Carlos Gomez, a popular MLB player for the Milwaukee Brewers, started getting traction on twitter. The article talked about how Gomez grew up in poverty in the Dominican Republic and when he came to the US he “googled” what rich people talk about so he could fit in. From that search he learned that kiwifruit had a lot of potassium.
We immediately sent him a package of kiwifruit (with more nutritional information) and reached out to him online.
The day he received the package he posted this amazing tweet to his 84,000 followers and social media began to react immediately.
We sent a report on Carlos Gomez to our customers in the Midwest who had yet to order Zespri. We showed them that just after 17 minutes, people were already re-tweeting and asking where they could buy Zespri®.
We had a prominent regional retailer order Zespri just because of this interaction with Carlos Gomez.