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Style

Alliteration

Bright Colors

Shows the magazine's

jocose tone.

Engages the audience's senses and ties the theme of the publication together.

Bold Font

Draws attention to the important

parts of the argument.

Arrangement

Audience

Key Words

"Guide"(pg.12).

"Love"(pg.8,11,29,50,52,82).

"Inspire"(pg.17,20).

Advertisement Ratio

"Mood"(pg.39).

"Budget"(pg.46).

"Fresh"(60,69,84).

Demographic

These words portray the magazine's Febuary theme of freshness and love while incorporating the magazine's overall purpose of informing the audience.

The ratio of advertisements to articles is 7:8.375. This means that the publisher relies heavily on advertisments to generate demographic interest because almost half of the magazine consists of advertisements.

Famlies with large homes who are

intrested in home decorating.

Middle aged women.

Middle class famlies on

a budget.

Message

If you do the numerous activities, learn the numerous skills, and cook the numerous recipies listed in the publication it will improve your home's and garden's appearance and your life will be fresh, fufilled, and blissful.

Images

The magazine

is primarialy made up of bright and vivacious images with small blurbs of text instead of long winded articles.

Placement

The copious images suggest that the magazine places heavy focus on the asthetics of your home.

The feature articles of Better Homes and Gardens are spread throught the publication with an article in the beginning, middle, and end to insure the reader will not lose intrest.

Advertisements

This Nyquil ad is persuading fathers with multiple children who can not afford to be sick to purchase their medication using the

message that their product can help fathers feel better faster.

This California Walnut ad is persuading

healthy well educated people who enjoy

cooking to purchase their product

using the message that their product

will make veggies taste much better.

Better Homes and Gardens Magazine

By: Corinne Gann

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