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Critical Theory of Communication in Organizations

Information or Communication: A Difference That Makes A Difference.

Approaches to Organizational Practice

  • Deetz challenges the information model, which is the view that communication is merely the transmission of information about the real world, a view that perpetuates corporate dominance.

  • Deetz communication model emphasizes that language is the principle medium through which social reality is created and sustained.

  • Managerial control is a corporate decision processes that systematically exclude the voices of people who are directly affected by the decisions.

  • Co-determination represents decision processes that invite open dialogue among all stakeholders; epitomizes decision-making; participatory democracy in the workplace.

Introduction

Corporate Colonization

  • Stanley Deetz' critical communication theory seeks to balance corporate and human interests.
  • Communication theory can be used to diagnose distorted corporate decision making.
  • Workplaces can be made more productive and democratic through communication reforms.
  • The encroachment of modern corporations into every aspect of life outside the workplace is called corporate colonization.

  • Deetz views multinational corporations as the dominant force in society in their ability to influence the lives of individuals.

  • Deetz scrutinizes the structure of the corporate world because he says that corporations "control and colonize" modern life.

  • His theory of communication is “critical” because he questions the primacy of corporate prosperity.

Strategy

Participation

  • A systematic logic, set of routine practices, and ideology; a discourse that values control above all else is called managerialism.

  • Strategy refers to overt managerial moves to extent control.
  • Meaningful democratic participation creates better citizens and social choices while providing economic benefits.

  • Deetz advocates open negotiations of power.

  • There are six classes of stakeholders, each with unique needs: Investors; Workers; Consumers; Suppliers; Host communities; and Greater society and the world community. Deetz believes these stakeholders should have a say in corporate decisions.

  • Managers should mediate, rather than persuade, coordinating the conflicting interests of all parties.

Consent

Involvement

  • Consent describes a variety of situations and processes in which someone actively, though unknowingly, accomplishes the interests of others in the faulty attempt to fulfill his or her own interests.

  • Consent is developed through managerial control of elements of corporate culture: workplace language, information, forms, symbols, rituals, and stories.

  • Systematically distorted communication operates without employees’ overt awareness.

  • Discursive closure suppresses potential conflict.
  • Involvement refers to an organizational stakeholders’ free expression of ideas that may or may not affect managerial decisions.

  • Truth emerges from the free-flow of information in an open marketplace of ideas, and an information transfer model of communication works well when people share values.
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