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Greenpeace International organization

History

  • It all started when one day in 1971, a woman by the name of Marie Bohlen had expressed her idea at a coffee shop one morning, ''Why not sail a boat up there and confront the bomb?'' to a group of Quakers, pacifists, ecologists, journalists, and hippies.

  • A few weeks later, the Don't Make A Wave Committee (that's what the group was called back then), had a plan. During there first meeting, that was when they had come up with the name Greenpeace.

  • They needed a boat to make their journey to the bomb testing sight so they were selling $0.25 but that wasn't bringing enough money for the boat. Then they had the idea to hold a rock concert. A few phone calls later Joni Mitchel, Chilliwack, Phil Ochs, and special guest James Taylor confirmed to play and at no cost. The concert was a sell-out and raised over $23,000. After, they bought a boat.

  • The voyage was a disaster as they left on September 15, 1971. The group had arguments and fought bitterly and they also intercepted with the US navy.

  • Even though they never made it to stop the bomb, their voyage had sparked the public and the media went wild about the small activists. After the bombing, the nuclear group planned to do another one after but then was canceled. Five months after the groups mission, the US stopped the entire Amichitka nuclear test program.

Funding

Canada's Involvement

-Greenpeace depends on donations from individual supporters and

grants from foundations

-Greenpeace fund-raising policies (since 1998) states that Greenpeace reviews

all major donations and wants nothing to do with donations from large

corporations, governments, political parties, and donations that's funded by

the government or in-governmental organizations. Donations are also rejected

if there's any unreasonable requests, attach restrictions, or constraints on

Greenpeace which would compromise their independence.

-As of their financial breakdown, $118m of $143m came from individuals,

$3.9m from foundations, $4.2m from major donations, and $4.4m from other

incomes. $12.5m was left in legacies.

-Private Involvement:

The Canadian public greatly supports Greenpeace campaigns such as the nuclear testings and ''save the whales.'' Canadian members alone had raised over $9 million annually with their 90,000 supporters in Canada out of the 2.9 million worldwide

-Government Involvement:

Even though Greenpeace doesn't accept donations from governments or corporations, the Canadian government did join the Kyoto protocol in 2002, which was the agreement to reduce the greenhouse gas emissions, when it became legally binding.

-Basically the involvement is more private because they wont accept donations from large corporations and governments. By doing that they won't have any unreasonable requests and attached restrictions and will stay independent.

Organization Structure

Impact On The World Community

  • Each group at Greenpeace all play an important role in the organization

Starting off with the highest position would be the Greenpeace International Board of Director (they get to choose who is the International Executive Director

International Executive Director: They're responsible for their day-to-day activities management of Greenpeace and managing the Senior Management Team (Directors who are each in charge of certain tasks and operations)

International Program Director: in charge of Deputy Director, Communications Director, and Fund-raising Director. All three minor directors would report to the Program Director and Executive Director.

Deputy Director: Communications Director:

Deputy Director and Program In charge of campaign communications,

Director, both in charge of the mobilization & digital networking

campaign areas such as climate & communications output, and media &

energy, oceans, forests, SAGE images.

(sustainable Agriculture, Genetic

Engineering) and toxins. They also Fund-raising Director: in charge of

do the actions, science, political & fund-raising.

business, and legal units.

Operating Officer: in charge of the Operations Director, Organizational Director, and Development Director. All three directors report to the Operating Office and Executive Director.

Operations Director: Organizational Director:

In charge of the management In charge of the IT (Information

of the Greenpeace ships and their Technology), finance, HR (Human

research. Resources), and facilities & resources.

Mission Statement

-Greenpeace's Impact on the world has increased a lot over the years. They've got about 28 national and regional offices around the world. This also includes a presence in 40 countries.

-Each national and regional offices work within their own country to be able to carry out agreed global campaign strategies, which is coordinated by Greenpeace International so this global impact can happen.

-The 2.9 supporters around the world help by donating in their own countries, campaign locally, and put their freedom on the line for Greenpeace.

Greenpeace's mission statement:

''To act and change the attitudes and behaviors, to protect and conserve the environment and to promote peace.''

Global Development Director:

In charge of organization development of national & regional organizations, global HR, and training.

Effectiveness Of Organization

Assessment of Effectiveness of Canada's Involvement

-Overall, It's hard how to measure how successful Greenpeace really has been due to the fact that they're trying to preserve the world, which isn't much of a measurable factor.

-Some of Greenpeace's greatest accomplishments include:

  • Securing a ban on hazardous waste trade from highly industrialized nations to less-industrialized ones.
  • Scuttling oil industry plans to bury the Brent Spar oil rig off the British coast.
  • Achieving a moratorium on the planting of genetically engineered crops in Europe.
  • Eliminating toxic plastic in baby toys manufactured by a leading toy company.
  • Burberry, Zara, Valentino, H&M, and Levi's and 13 other brand names are to commit to eliminate toxins from their manufacturing process by 2020
  • Canada has proved to be a huge impact on fighting their problems and winning their campaigns

  • Canadians have proved to be a huge impact on Greenpeace. Here are just some of their recent campaign wins in Canada:

Nuclear: Oceans:

The Governemnt shut down Overwaitea Food Group, one of the larger

Gentilly-2, the last remaining chains in Canada, announced that they would

reactor in the province. stop selling farmed salmon.

Forests: Kimberly-Clark, the world's largest tissue product manufacturer and once target of Greenpeace campaigns, committed to reduce its impact on natural forests by 50% by switching to alternative fibres such as bamboo and will use less pulp from natural forests such as the Canadian Boreal forests.

Organization's Role In The Future

-10 years down the road, Greenpeace will live on because its a growing organization and speaks for 2.9 million people who support Greenpeace which encourages them even more to take action.

-Their mission may be tweaked and alter slightly over the years but that's only because as the earth's changing, more problems may occur and answers will emerge. Being able to adapt to their newer problems.

-Their role for the future will develop as society grows. causing more issues and pollutions and Greenpeace will be there to challenge humanity and correct their errors.

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