AIESEC Malaysia

Issue: Lack of brand awareness

To improve the quality of service through more information given about AIESEC

Issue: Lack of passion to become a member

Increasing the passion of passion of student members by 80% within 5 years

Issue: Lack of local sponsor

To increase the numbers and values local corporate sponsors for AIESEC Malaysia by 80% over the next two years

Increasing brand awareness among the targeted students and local corporate partners in Malaysia

Aim: To increase passion of the students and enhance membership

More AIESEC partners in several universities in Malaysia

Aim: To let students gain information about AIESEC through conducted events and to promote and open up students' knowledge towards the organization and its programs

At least two corporate sponsors each year

Aim: To support financial funding while launching big project and helping to promote AIESEC brand name

Efficiency of Budget

Reducing roadshows event from 5 to 3 universities and from 8 to 4 education fairs

Roadshows event costs higher than the rest of tactics proposed

AIESEC Malaysia

Positioning

AIESEC's estimated profitability

(sample of 1 year period)

Targeting

AIESEC's Vision

Segmentation Bases

Planning to achieve an ideal position in the future

"To achieve peace and fullfilment of humankind's potential"

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A current degree student or a maximum of two years fresh graduated student from IPTA (Institut Perguruan Tinggi Awam) and IPTS (Institut Perguruan Tinggi Swasta)

1. Taylors University

2. Universiti Kebangsaan Malaysia

3. Universiti Malaysia Pahang

4. Universiti Putra Malaysia

5. Universiti Sains Malaysia

6. Universiti Teknologi Malaysia

7. Universiti Teknologi Petronas

8. Universiti Utara Malaysia

9. Universiti of Malaya

10. University of Nottingham Malaysia

11. Segi University College

12. Curtin University

AIESEC's Mission

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Age Range 18-25

"To create the youth with the will and the necessary competencies to generate change in society"

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High interest towards different work culture

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High interest towards different work culture

Target Market Pain Points:

"I want to enchance my experience working in a team"

"I want to learn how to lead a team"

"I want to have an internship experience outside Malaysia"

"I want to contribute something to the society"

Team Master Mind:

Afgansyah Reza

Ivain Yousept

Stefanie

Stella Mary Andreani

Key Business Problems

Marketing Objectives

A proposed marketing plan for

Value Proposition:

1. Lack of brand awareness

2. Lack of passion to become a member

3. Lack of local corporate sponsors

"Bringing a whole new experience in preparing and enchancing of facing different situation in the real worklife"

Hence

Objective 2

Objective 1

Strategy 2

Strategy 1

Strategy 3

KPI:

Actions:

Estimated Budget:

Actions:

Estimated Budget:

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University Magazines

Roadshows Event

Search, Press and Propose to:

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AIESEC Website forum discussion page

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Conducted in approximately 5 well known Malaysian Universities and 8 education fairs each year

AIESEC admission team should be ready at the stands to give information

Aberdeen Asset Management Sdn Bhd: Investment brokerage and other financial investments

Aberdeen Asset Management Sdn Bhd focusing on IT processors and microprocessors devices

Telling unique stories and experiences of their successful programs and their post-members to attract interests of the readers

Done by AIESEC publishing teams that include creative and writing team

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Keeping continuous interaction between potential targets and senior members

Building mutual trust

Guest account

Done by IT personnel of AIESEC

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Monitoring and Control

Recommendation

Timeline for Actions

(sample of 1 year period)

How ?

Why ?

THANK YOU