MISSION
STATEMENT
"To offer professional administrative services while providing excellent customer service.
- Become a reputable company
- Develop Strategic Alliance
- Create a profitable company
EXECUTIVE
SUMMARY
- New, independent, home based company
- Sole proprietorship
- Establish reputation
- Invest start-up funds ($10,000)
- Offer services: Word processing, bookkeping, etc
- Target Market
- Advertisements
- Offer affordable prices
THE MANAGEMENT
ANISKA ROLE
ADMINISTRATIVE ASSISTANT
The Administrative Asst. is responsible for providing administrative support to the proprietor.
TEAM
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MARISA MCKENZIE
PROPRIETOR
The proprietor is in charge of finance and administration of the business. She is responsible for checking her management team's work.
CONTENTS
TABLE OF
Executive Summary
Mission Statement
Goals & Objectives
The Management Team
Industry Outlook
Our Services
Company Location
Business Philosophy
SWOT Analysis
Target Market
Marketing Objectives
Marketing Budget
Growth Prospect
Works Cited
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THE ADMINISTRATIVE PROFESSIONALS
INDUSTRY
OUTLOOK
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- Administrative support staff projected to grow 12 percent from 2015 to 2025
- Many job opportunities will result from the rise of small businesses.
- In an attempt to cut costs & improve profitability, businesses will begin outsourcing. This will create a demand for administrative svs.
- The company anticipates that this will create a need for admin.support svs. that will make our company an attractive prospect.
...providing superior administrative services, one document at a time.
OUR
SERVICES:
- Word processing
- Book keeping
- Internet research
- College papers and reports
- Cover letters
- Resume preparation
- Fax sending and receiving
- Photocopying
- Proofreading
- Database management
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Be a great presenter. Start up Business Plan.
<http://www.presentations.com>.
Determine Market Objectives. <http:www.knowthis.com/how-to-
write-a-marketing- plan/determine-marketing-objective>.
Leading Administrative Professions. <http://www.iaap-hq.org/home>.
Pride, Hughes, Kapoor. Business 11 Ed. 2008. Print
Company
- Baillou Hill & Wulff Road
Location
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Hours of
Operation
Mon. - Fri.
9:00am - 5:00pm
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Marisa McKenzie
Entrepreneurship Workforce Prep
Marketing Project - Summer 2015
Instructor: Mr. Ricardo Miller
Date: June 9, 2015
Business
Philosophy
To do our endeavor best to secure customer loyalty through consistency, reliability and professional service.
"
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"
- Purchase company vehicles w/logo
- Offer consulting and customer service training
- John Bull Business Centre
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- Limited Start-up capital needed
- Strong administrative background
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- T.V. Commercials
- Newspaper Ads
- Telephone Directory
- Radio
- Flyers
- Social Media
- Word of Mouth