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MISSION

STATEMENT

"To offer professional administrative services while providing excellent customer service.

GOALS &

OBJECTIVES

  • Become a reputable company

  • Penetrate the market

  • Develop Strategic Alliance

  • Create a profitable company

EXECUTIVE

SUMMARY

  • New, independent, home based company
  • Sole proprietorship
  • Establish reputation
  • Invest start-up funds ($10,000)
  • Offer services: Word processing, bookkeping, etc
  • Target Market
  • Advertisements
  • Offer affordable prices

THE MANAGEMENT

ANISKA ROLE

ADMINISTRATIVE ASSISTANT

The Administrative Asst. is responsible for providing administrative support to the proprietor.

TEAM

I

MARISA MCKENZIE

PROPRIETOR

The proprietor is in charge of finance and administration of the business. She is responsible for checking her management team's work.

CONTENTS

TABLE OF

Executive Summary

Mission Statement

Goals & Objectives

The Management Team

Industry Outlook

Our Services

Company Location

Business Philosophy

SWOT Analysis

Target Market

Marketing Objectives

Marketing Budget

Growth Prospect

Works Cited

I

THE ADMINISTRATIVE PROFESSIONALS

INDUSTRY

OUTLOOK

I

  • Administrative support staff projected to grow 12 percent from 2015 to 2025

  • Many job opportunities will result from the rise of small businesses.

  • In an attempt to cut costs & improve profitability, businesses will begin outsourcing. This will create a demand for administrative svs.

  • The company anticipates that this will create a need for admin.support svs. that will make our company an attractive prospect.

...providing superior administrative services, one document at a time.

OUR

SERVICES:

THANK YOU!

  • Word processing
  • Book keeping
  • Internet research
  • College papers and reports
  • Cover letters
  • Resume preparation
  • Fax sending and receiving
  • Photocopying
  • Proofreading
  • Database management

I

Business Concept Plan

WORKS CITED

Be a great presenter. Start up Business Plan.

<http://www.presentations.com>.

Determine Market Objectives. <http:www.knowthis.com/how-to-

write-a-marketing- plan/determine-marketing-objective>.

Leading Administrative Professions. <http://www.iaap-hq.org/home>.

Pride, Hughes, Kapoor. Business 11 Ed. 2008. Print

Company

  • Baillou Hill & Wulff Road

Location

I

Hours of

Operation

Mon. - Fri.

9:00am - 5:00pm

I

Marisa McKenzie

Entrepreneurship Workforce Prep

Marketing Project - Summer 2015

Instructor: Mr. Ricardo Miller

Date: June 9, 2015

Business

Philosophy

To do our endeavor best to secure customer loyalty through consistency, reliability and professional service.

"

I

"

GROWTH

PROSPECT

  • Expand

  • Create website

  • Purchase company vehicles w/logo

  • Offer consulting and customer service training

  • Hire more employees

WEAKNESSES

  • Lack of reputation

  • Insufficient employees

THREATS

  • John Bull Business Centre

  • NAPCO Printing Service

SWOT

Analysis

I

STRENGTHS

  • Limited Start-up capital needed

  • Strong administrative background

  • Location

OPPORTUNITY

  • Area growth

  • Expansion

TARGET

MARKET

  • Individuals

  • College students

  • Small businesses

I

MARKETING

OBJECTIVES

I

  • T.V. Commercials
  • Newspaper Ads
  • Telephone Directory
  • Radio
  • Flyers
  • Social Media
  • Word of Mouth

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